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Jawa Barat, Indonesia
Proven for 17 years dealing with sales and distribution either national or multinational company.
Define most profitable distribution model to ensure product distributed in a sustainable way.
Passionate to unleash new potential growth in order sustainable growth also profitable business.
Ownership, Integrity and Growth mindset as guidelines of my working value
Expertise :
# Activate Self Order Customer for application based business model
# Sales and Distribution Operation
# People Capability Development
# Territory Management
# Channel Development
# Business Development from Zero to Hero
Januari 2024 - Present
- Responsible for developing the business size and managing operational branch Tangerang in effective way.
- Managing 7 billion/month business size and 40-downline teams in Tangerang branch in effective and profitable.
- Growing the business 20% vs 2023 in Tangerang through development :
a. High Traffic Channel as an alternative Wholesaler and Retail Channel
b. Deploy activity loyalty and sniper program in selected Wholesaler
c. Develop capability sales team to sell more SKU products
Agustus 2022 - Januari 2024
- Design and implementing a strategic plan to enhance alignment between distributor and principal needs.
- Formulating project integration 2 principle, Suntory and MBR principle join with SNS distribution team also deploy some point distribution and route to market plan
- Developing salesman tools (Handheld Tools) to improve salesman productivity and reminder activity which needs to be offered. Increase 2 SKU/Outlet salesman productivity (in average) vs salesman productivity 2021
- Developing tools for salesman leader to help monitor productivity salesman also position salesman
- Developing tools for salesman leader to recap results and feedback of store audit checks
- Developing ways of working salesman to do penetration and acquire new outlet
Juni 2021 - Juli 2022
- Formulating ways of working salesman team to do acquisitions on targeted merchants.
- Managing 20k of merchants who already subscriber of Majoo as payment tools
- Formulating scheme of incentive to trigger sales team to do acquisition new merchant. Add 2000 new merchants
- Formulating route to market strategy also do efficiency in the number of sales teams to improve efficient cost
Mei 2020 - Mei 2021
- Deploy sales team from 0 to 200 salesman team across East Java to acquire targeted outlet
- In a year create 4 offices across East Java, which is located at Surabaya, Sidoarjo, Gresik and Malang
- Innovated ways of working salesman to do acquisitions at targeted outlets
- Collaborating with logistic and supply team to get better quality and pricing of each product at East Java
- Collaborating with IT team to create better and easier application which help customers to do self order
Juni 2010 - April 2020
- Manage existing distributors to grow and develop their business also distribution product Unilever across appointed territory. Achieve VP Sales Award ULI at 2015.
- Alignment with owner of distributor to achieve the target of Unilever Indonesia
- Deploy new point distribution and appoint new distributor to improve distribution product of Unilever. Appoint 3 new distribution point at Hulu Sungai Tengah, Hulu Sungai Utara and Karawang
- Deploy CSR program for Blue Band products at Pasar Kandangan, which we do branding at some bakery stall
Januari 2008 - Desember 2010
- Ensure sales target and growth in the business of OTC products especially at channel pharmacy.
- Growth sales of OTC product 20% per year from 2008 to 2010
2003 - 2007
Jawa Barat, Indonesia
Proven for 17 years dealing with sales and distribution either national or multinational company.
Define most profitable distribution model to ensure product distributed in a sustainable way.
Passionate to unleash new potential growth in order sustainable growth also profitable business.
Ownership, Integrity and Growth mindset as guidelines of my working value
Expertise :
# Activate Self Order Customer for application based business model
# Sales and Distribution Operation
# People Capability Development
# Territory Management
# Channel Development
# Business Development from Zero to Hero
Januari 2024 - Present
- Responsible for developing the business size and managing operational branch Tangerang in effective way.
- Managing 7 billion/month business size and 40-downline teams in Tangerang branch in effective and profitable.
- Growing the business 20% vs 2023 in Tangerang through development :
a. High Traffic Channel as an alternative Wholesaler and Retail Channel
b. Deploy activity loyalty and sniper program in selected Wholesaler
c. Develop capability sales team to sell more SKU products
Agustus 2022 - Januari 2024
- Design and implementing a strategic plan to enhance alignment between distributor and principal needs.
- Formulating project integration 2 principle, Suntory and MBR principle join with SNS distribution team also deploy some point distribution and route to market plan
- Developing salesman tools (Handheld Tools) to improve salesman productivity and reminder activity which needs to be offered. Increase 2 SKU/Outlet salesman productivity (in average) vs salesman productivity 2021
- Developing tools for salesman leader to help monitor productivity salesman also position salesman
- Developing tools for salesman leader to recap results and feedback of store audit checks
- Developing ways of working salesman to do penetration and acquire new outlet
Juni 2021 - Juli 2022
- Formulating ways of working salesman team to do acquisitions on targeted merchants.
- Managing 20k of merchants who already subscriber of Majoo as payment tools
- Formulating scheme of incentive to trigger sales team to do acquisition new merchant. Add 2000 new merchants
- Formulating route to market strategy also do efficiency in the number of sales teams to improve efficient cost
Mei 2020 - Mei 2021
- Deploy sales team from 0 to 200 salesman team across East Java to acquire targeted outlet
- In a year create 4 offices across East Java, which is located at Surabaya, Sidoarjo, Gresik and Malang
- Innovated ways of working salesman to do acquisitions at targeted outlets
- Collaborating with logistic and supply team to get better quality and pricing of each product at East Java
- Collaborating with IT team to create better and easier application which help customers to do self order
Juni 2010 - April 2020
- Manage existing distributors to grow and develop their business also distribution product Unilever across appointed territory. Achieve VP Sales Award ULI at 2015.
- Alignment with owner of distributor to achieve the target of Unilever Indonesia
- Deploy new point distribution and appoint new distributor to improve distribution product of Unilever. Appoint 3 new distribution point at Hulu Sungai Tengah, Hulu Sungai Utara and Karawang
- Deploy CSR program for Blue Band products at Pasar Kandangan, which we do branding at some bakery stall
Januari 2008 - Desember 2010
- Ensure sales target and growth in the business of OTC products especially at channel pharmacy.
- Growth sales of OTC product 20% per year from 2008 to 2010
2003 - 2007