October 2022 - January 2023

Freelance Performance Marketer

STRONGBEE

• Doing market research on which trainers are most recommended or most preferable in Yoga, Zumba, Gym & Poundfit.
• Create a draft for a new campaign in search ads with new adgroup in search traffic using keywords from Strongbee's website.
• Create a weekly report and do presentations for several adgroups.
• Look for competitors' visual ads that can be used for Strongbee's creative visual which focuses on hard selling/market place.
• Clean up keywords that are not related and put them as negative keywords and change phrase type from broad to phrase type to increase CTR and to gain audiences' intention.
• Create ad suggestion : 15 headlines and 5 descriptions that focus on hard selling and focus on adgroup Gym and Personal Trainer.
• Overall, we achieved a target KPI of 1000 installs every month and the Average Daily Active User is 7.22%.

May 2022 - September 2022

Digital Marketing

REVOU

• Crafting business ideas from USP, VP and Business Branding.
• Planning, developing, executing, managing and optimizing the campaign using FB Ads and Google Ads.
• Optimize campaigns by doing keyword and subkeyword research using SEMrush, ad copies and campaign structure for Google ads. As a result, we generated 6 leads within 5 days with 117 link clicks and 7.24% CTR and Implementation GA4, FB Pixel and GTM.
• Creating flow charts using whims and push notification through mobile and e-mail using MailChimp.