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A professional person who is driven by change, eagerness to grow, and continually seeks collaboration—having skills in Spreadsheets, SQL, Python, Exploratory Data Analysis (EDA) and Data Visualization tools such as Looker and Tableau through practical projects and courses. Experienced as a Sales Strategy Planning and Operation Analyst in the Retail industry and one of Indonesia's biggest distributors and logistics, skilled in delivering insight based on sales data analysis, budget monitoring, SKU optimization, and stock forecasting. I’m seeking opportunities to solve problems, deliver actionable insights, and positively impact business operations using data-driven analysis.
Experience
Sales Strategy & Planning Asst Manager • Samyang
• Develop and Execute Sales Strategies by collaborating with management (C-Level and Dept Head) to design and implement data-driven strategies, ensuring alignment with business goals and market trends.
• Analyze market conditions and competitor activity (using social media listening and brand monitoring tools) to identify growth opportunities and refine sales tactics and create strategy by analyzing channel and consumers segmentation.
• Sales Performance Monitoring by developing and maintaining dashboards using Looker & BigQuery to track sales metrics (sell in- sell out - service level - stock and DSI), generating actionable insights to improve efficiency and surpass the targets.
• Analyze sales performance and promotional effectiveness to create the right promotional value at the right time and pricing strategy using machine learning approach.
• Overview the market research towards market share & market trend and create analysis based on social media activity (analyze market position trends, consumer's sentiment analysis, most popular keywords, etc)
• Oversee financial planning (budget for promo trading term and non trading term), monitor expenses, and maintain budget compliance to ensure efficient resource allocation and cost control.
Aug 2024 - now
Retail Marketing Analyst Supervisor • SKINTIFIC
• Identify, collect, clean, analyze, and interpret sales performance, create specialized analysis for each region to gain better perspectives in business decision making.
• Developed sales performance monitoring dashboard for management level and operational level using Spreadsheets and Google Data Studio.
• Conduct in-depth SKU analysis to identify fast and slow-moving goods, optimize inventory, and develop strategic plans to boost revenue and reduce obsolete stock.
• Developed stock forecasting using historical data to create stock replenishment plan based on days of inventory. Able to eliminate out-of-stock issues in distant regions.
• Coordinate and assist with area teams (SPV, ASM, and Merchandiser) to accelerate the acquisition of new outlets to increase the number of NOO (new open outlets) and expand the business.
Dec 2022 - Aug 2024
Data Operational Officer • Enseval (Kalbe Group)
• Interpret data, analyze and interpret complex big data sets by using statistical techniques, and provide ongoing reports (daily, weekly, and monthly) using statistical tools such as Tableau.
• Develop the dashboard to optimize sales operational and track sales metrics.
• Acquire data from primary source (Tableau and Oracle) or secondary data source (Branch) and maintain databases. Update and create new data price on ERP (Oracle) System.
• Compile marketing program reports from each branch and present them to management.
Aug 2021 - Dec 2022
Pendidikan
Jul 2014 - Jul 2018
Universitas Indonesia
Chemical Engineering, B.Eng.
Skill
- Data Analysis
- Ms Office (Word, Excel, PPT)
- Data Visualization (Tableau, Looker)
- Python
- SQL, BigQuery
- Market Research
- Business research
- Marketing Performance
- Sales Strategy
- Stock Forecasting
- Machine Learning
Language
- Bahasa Indonesia - Native
- English - Professional
A professional person who is driven by change, eagerness to grow, and continually seeks collaboration—having skills in Spreadsheets, SQL, Python, Exploratory Data Analysis (EDA) and Data Visualization tools such as Looker and Tableau through practical projects and courses. Experienced as a Sales Strategy Planning and Operation Analyst in the Retail industry and one of Indonesia's biggest distributors and logistics, skilled in delivering insight based on sales data analysis, budget monitoring, SKU optimization, and stock forecasting. I’m seeking opportunities to solve problems, deliver actionable insights, and positively impact business operations using data-driven analysis.
Experience
Sales Strategy & Planning Asst Manager • Samyang
• Develop and Execute Sales Strategies by collaborating with management (C-Level and Dept Head) to design and implement data-driven strategies, ensuring alignment with business goals and market trends.
• Analyze market conditions and competitor activity (using social media listening and brand monitoring tools) to identify growth opportunities and refine sales tactics and create strategy by analyzing channel and consumers segmentation.
• Sales Performance Monitoring by developing and maintaining dashboards using Looker & BigQuery to track sales metrics (sell in- sell out - service level - stock and DSI), generating actionable insights to improve efficiency and surpass the targets.
• Analyze sales performance and promotional effectiveness to create the right promotional value at the right time and pricing strategy using machine learning approach.
• Overview the market research towards market share & market trend and create analysis based on social media activity (analyze market position trends, consumer's sentiment analysis, most popular keywords, etc)
• Oversee financial planning (budget for promo trading term and non trading term), monitor expenses, and maintain budget compliance to ensure efficient resource allocation and cost control.
Aug 2024 - now
Retail Marketing Analyst Supervisor • SKINTIFIC
• Identify, collect, clean, analyze, and interpret sales performance, create specialized analysis for each region to gain better perspectives in business decision making.
• Developed sales performance monitoring dashboard for management level and operational level using Spreadsheets and Google Data Studio.
• Conduct in-depth SKU analysis to identify fast and slow-moving goods, optimize inventory, and develop strategic plans to boost revenue and reduce obsolete stock.
• Developed stock forecasting using historical data to create stock replenishment plan based on days of inventory. Able to eliminate out-of-stock issues in distant regions.
• Coordinate and assist with area teams (SPV, ASM, and Merchandiser) to accelerate the acquisition of new outlets to increase the number of NOO (new open outlets) and expand the business.
Dec 2022 - Aug 2024
Data Operational Officer • Enseval (Kalbe Group)
• Interpret data, analyze and interpret complex big data sets by using statistical techniques, and provide ongoing reports (daily, weekly, and monthly) using statistical tools such as Tableau.
• Develop the dashboard to optimize sales operational and track sales metrics.
• Acquire data from primary source (Tableau and Oracle) or secondary data source (Branch) and maintain databases. Update and create new data price on ERP (Oracle) System.
• Compile marketing program reports from each branch and present them to management.
Aug 2021 - Dec 2022
Pendidikan
Jul 2014 - Jul 2018
Universitas Indonesia
Chemical Engineering, B.Eng.
Skill
- Data Analysis
- Ms Office (Word, Excel, PPT)
- Data Visualization (Tableau, Looker)
- Python
- SQL, BigQuery
- Market Research
- Business research
- Marketing Performance
- Sales Strategy
- Stock Forecasting
- Machine Learning
Language
- Bahasa Indonesia - Native
- English - Professional