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CHEN YI SYUAN (Calvin)
For over 7 years, I’ve been obsessed with the journey that content creation has taken me on. I've seen firsthand how much an impact good content can make. And I'd like to continue to be part of it.
Taipei City, TW
[email protected]
Work Experience
Haptik x Zenpack, Creative Strategist, Dec 2022 - Present
- Crowdfunding campaign creation.
- Perform market research to assist clients in better
position their product in the market.
- Develop web content for clients and internal use.
- SEO optimization.
- Blog & newsletter.
- Draft press release and publish via PRNewswire.
友訊科技 (D-LINK), Technical Writer, June 2021 - Nov 2022
- Compose, update, revise and maintain manuals,
datasheets, user guides for company products.
Work Experience
- Ensure consistent format and tones are delivered. Company products include mesh routers, switches, extenders, IP cameras, and IoT devices.
- Proofread marketing content.
- Coordinate with product managers to provide timely document revisions.
善恩創新 (DRS), Content Manager, Feb 2020 - June 2021
- Create and manage content across multiple clients on Amazon. Perform content localization with great quality while under tight schedule. Respond and adapt to feedback from consumers in real time.
- Plan and execute solutions based on the ever-changing Amazon guidelines and policy. Ensure customer satisfaction and improve product rating.
- Assist in external marketing creation on Spotify ads, Google ad, reddit ad, and more
TransPerfect, Freelance Translator, Dec 2019 ~ Mar 2022
- Trans-creating (ENG->CH) material for clients including Lamb Weston, SAS, La Prairie and many more.
好擇國際 (TWOWGO), Marketing Copywriter, Nov 2018 ~ Jan 2020
- Identify product potentials and turn them into marketable, relatable features for consumers.
- Translate, create, reinterpret or rewrite Taiwanese
crowdfunding projects, fine-tune campaigns to cater to the preferences of the audiences on Kickstarter.
- Writing scripts and do voice-overs for projects.
- Draft weekly newsletter in the form of catalogs, project updates, marketing news and in-depth report in both English and Chinese.
- Making timely response to backers and keep them up to date with project production. Maintaining a positive interaction with backers.
- Media outreach, influencer pitch
美商康普司 (CECOMPASS), Amazon Listing/SEO Copywriter, Mar 2018 ~ Nov 2018
- Create concise, accurate title, features, and
descriptions for listings to drives traffic and CTR(Click
Through Rate)
- Draft user manual and instructions for individual
products.
- Have a good understanding of the features and
functions of a wide variety of products from car accessories, kitchen tools, home appliances to electrical wirings and phone accessories.
- Manage US and CA account, upload and create listings, form item variations, solve all listing related issues on the company Amazon account.
科技報橘 (TECH ORANGE), Junior Editor (Intern), Jul 2015 ~ Feb 2016
- Select and research newsworthy tech news and compose/compile daily news posts.
- Translate or transcreate news from high profile online media.
Contributed Projects
Take a glimpse at some of the projects I've participated in the past.
FSC Certification
I drafted a comprehensive web page containing key information about the our certification status while incorporating keywords that would boost our search rankings.
Brooklyn Robot Foundry Case Study (編譯）
我協助將公司美國官網的客戶案例翻譯後重新編排，讓文章讀起來自然通順，也成功為公司帶來多筆商機。
SANGEAN Radio Amazon A+ Content
Spinner Drive (USD$201,076 pledged)
From project naming, product tagline, project updates, video voice-over script, press release, media outreach to the actual voice over recording, 95% of Spinner Drive's Kickstarter page is practically my sole creation. We spent a lot of time narrowing down the features, and expand on them like it's the 21st century's greatest inventions.
Attention Grabbing Taglines.
It's not always about the fancy product specs and or gimmicky features. By using the right taglines, I get to pull the strings on target audiences and strengthen the impression of the brand.
I utilized a lot of taglines in project Spinner Drive to accentuate the product core values.
BesoVida (USD$255,094 pledged)
For project BesoVida, I was once again in charge of everything copywriting. This time around, we had to figure a motif for it. It can't be just another silicone bowl. It had to be more. So we came up with the idea of positioning the container as a cookware, tableware, and container. Based on the reaction we got, it worked! From this project, I learned the importance of consistent communication with backers. I worked hard to maintain an impression that we as creator are completely transparent and honest. Backers responded positively saying that they would much prefer a full disclosure than a vague and insincere response.
CHEN YI SYUAN (Calvin)
For over 7 years, I’ve been obsessed with the journey that content creation has taken me on. I've seen firsthand how much an impact good content can make. And I'd like to continue to be part of it.
Taipei City, TW
[email protected]
Work Experience
Haptik x Zenpack, Creative Strategist, Dec 2022 - Present
- Crowdfunding campaign creation.
- Perform market research to assist clients in better
position their product in the market.
- Develop web content for clients and internal use.
- SEO optimization.
- Blog & newsletter.
- Draft press release and publish via PRNewswire.
友訊科技 (D-LINK), Technical Writer, June 2021 - Nov 2022
- Compose, update, revise and maintain manuals,
datasheets, user guides for company products.
Work Experience
- Ensure consistent format and tones are delivered. Company products include mesh routers, switches, extenders, IP cameras, and IoT devices.
- Proofread marketing content.
- Coordinate with product managers to provide timely document revisions.
善恩創新 (DRS), Content Manager, Feb 2020 - June 2021
- Create and manage content across multiple clients on Amazon. Perform content localization with great quality while under tight schedule. Respond and adapt to feedback from consumers in real time.
- Plan and execute solutions based on the ever-changing Amazon guidelines and policy. Ensure customer satisfaction and improve product rating.
- Assist in external marketing creation on Spotify ads, Google ad, reddit ad, and more
TransPerfect, Freelance Translator, Dec 2019 ~ Mar 2022
- Trans-creating (ENG->CH) material for clients including Lamb Weston, SAS, La Prairie and many more.
好擇國際 (TWOWGO), Marketing Copywriter, Nov 2018 ~ Jan 2020
- Identify product potentials and turn them into marketable, relatable features for consumers.
- Translate, create, reinterpret or rewrite Taiwanese
crowdfunding projects, fine-tune campaigns to cater to the preferences of the audiences on Kickstarter.
- Writing scripts and do voice-overs for projects.
- Draft weekly newsletter in the form of catalogs, project updates, marketing news and in-depth report in both English and Chinese.
- Making timely response to backers and keep them up to date with project production. Maintaining a positive interaction with backers.
- Media outreach, influencer pitch
美商康普司 (CECOMPASS), Amazon Listing/SEO Copywriter, Mar 2018 ~ Nov 2018
- Create concise, accurate title, features, and
descriptions for listings to drives traffic and CTR(Click
Through Rate)
- Draft user manual and instructions for individual
products.
- Have a good understanding of the features and
functions of a wide variety of products from car accessories, kitchen tools, home appliances to electrical wirings and phone accessories.
- Manage US and CA account, upload and create listings, form item variations, solve all listing related issues on the company Amazon account.
科技報橘 (TECH ORANGE), Junior Editor (Intern), Jul 2015 ~ Feb 2016
- Select and research newsworthy tech news and compose/compile daily news posts.
- Translate or transcreate news from high profile online media.
Contributed Projects
Take a glimpse at some of the projects I've participated in the past.
FSC Certification
I drafted a comprehensive web page containing key information about the our certification status while incorporating keywords that would boost our search rankings.
Brooklyn Robot Foundry Case Study (編譯）
我協助將公司美國官網的客戶案例翻譯後重新編排，讓文章讀起來自然通順，也成功為公司帶來多筆商機。
SANGEAN Radio Amazon A+ Content
Spinner Drive (USD$201,076 pledged)
From project naming, product tagline, project updates, video voice-over script, press release, media outreach to the actual voice over recording, 95% of Spinner Drive's Kickstarter page is practically my sole creation. We spent a lot of time narrowing down the features, and expand on them like it's the 21st century's greatest inventions.
Attention Grabbing Taglines.
It's not always about the fancy product specs and or gimmicky features. By using the right taglines, I get to pull the strings on target audiences and strengthen the impression of the brand.
I utilized a lot of taglines in project Spinner Drive to accentuate the product core values.
BesoVida (USD$255,094 pledged)
For project BesoVida, I was once again in charge of everything copywriting. This time around, we had to figure a motif for it. It can't be just another silicone bowl. It had to be more. So we came up with the idea of positioning the container as a cookware, tableware, and container. Based on the reaction we got, it worked! From this project, I learned the importance of consistent communication with backers. I worked hard to maintain an impression that we as creator are completely transparent and honest. Backers responded positively saying that they would much prefer a full disclosure than a vague and insincere response.