Digital Marketing Manager 
幫你優股份有限公司 BoniO Inc. / 閱讀優有限公司 TaaO Company Limited. April 2022 — April 2024

Owned acquisition strategy for PaGamO , optimizing marketing strategies, user growth tactics, and operational improvement. 

- Launched new acquisition channels to expand PaGamO’s user base to 2M+ active users across Taiwan and Asia.
- Developed and executed growth strategies that increased first-time user conversions by 230% and revenue by 210% YoY.

Acquisition Strategy

• Analyzed user journey to identify drop-off points and improve conversation.
• Deployed A/B testing strategies across ad creatives, landing pages, and onboarding flows to maximize conversion rates and reduce churn.

Digital Marketing & Data Analysis

• Managed muti-platform paid campaign, including Google Ads, Facebook Ads, ASA, and Display Networks.
• Optimized ROAS by continuously adjusting bidding strategies, audience segmentation, and creative assets based on performance data.

Product GTM Strategy

• Launched 4 educational software products and 1 app, overseeing product positioning, go-to-market (GTM) strategies, and campaign execution.
• Collected and analyzed consumer insights, refining marketing and operation strategies based on data-driven findings.

Project Management

• Collaborated with Product, Data, and RD teams on a data visualization project—defining key metrics with AARRR models for marketing and operational analysis to improve decision-making.
• Spearheaded cross-functional projects with marketing, sales, and operations teams to ensure seamless go-to-market execution and KPI achievement.

Marketing Manager

股股金融科技股份有限公司 GUGU Fintech Inc.  Nov 2021 — April 2022

  Led digital marketing campaigns for GUGU APP, an AI-driven stock selection solution, driving user acquisition and engagement through paid media and social strategies.

Growth Strategy

• Coordinated multi-team projects to implement business objectives, including operational efficiencies and customer experience improvements.
  
• Planned, executed, and optimized social media ads targeting both Taiwanese and international audiences.
• Managed scheduling for key executives, coordinated meetings, and oversaw travel arrangements, ensuring smooth logistics for the team.
• Managed and optimized PPC campaigns, tracking performance metrics such as ROI and ad spend efficiency.

Content and SEO Strategy

• Managed "GUGU Blog". Planned, executed, and optimized content in Chinese, conducted search engine performance assessments.
• Utilized tools and techniques such as Google Ads Keyword Planner, Google Optimize, and A/B testing to enhance campaign performance.
• Improved Google search rankings for 95% of selected keywords, enhancing SEO visibility through optimized content.

User Growth Strategy

•  Spearheaded the “GUGU Community” initiative, organizing events to foster customer relationships and generate brand awareness.

Social Media and Influencer Strategy

• Managing the brand's facebook, Instagram fanpage, and create engagement through social media events planning.
• Collaborated with over 50 KOLs to drive brand awareness through partnerships within the budget.

Asst. Marketing and Operation Manager

幫你優股份有限公司 BoniO Inc. / 閱讀優有限公司 TaaO Company Limited Feb 202 — Nov 2021

Managed digital marketing for PaGamO, driving performance through strategic social media ads and cross-industry collaborations.

Marketing Operation Strategy

• Managed day-to-day operations for the marketing department, including administrative functions such as expense reporting and budget tracking.
• Managed channel PPC and tracked ROI / ROAS performance.

Public Relations

• Led public relations efforts, executing OMO activities, product launch conferences, and over 10 brand events.
• Media and cross-industry collaborations: Promoted products through channel partnerships, cross-industry collaborations, and planned KOL (Key Opinion Leader) partnerships.

Operation Managing

• Supported senior leadership in planning and budgeting, ensuring efficient allocation of marketing resources and expenses across various projects.
• Coordinated daily administrative tasks, such as scheduling, managing calendars, and preparing executive reports and presentations.
• Collaborated closely with the product team and data team on multi-task projects, integrating user insights and data-driven strategies to refine product offerings and marketing approaches.

Branding and Digital Marketing Executive

藍恩資訊股份有限公司 Edallianz Pte Ltd. Feb 2019 — Jul 2019

Managed social media and digital ad placements for the Singaporean education platform LeJourney, successfully achieving target KPIs for campaigns across Singapore and Taiwan.

• Coordinated digital advertising campaigns, optimized content for SEO, and managed social media platforms to enhance brand presence.
• Developed and executed marketing strategies, ensuring that all initiatives aligned with the company’s overall objectives and customer needs.
• Assisted in administrative and operational tasks related to digital marketing campaigns, including scheduling, reporting, and budget management.

Brand Consultant

造水人工作室 RainMaker Studio / 富水工作室

• A 380K Instagram, Youtube Creator Branding Consultant - @toamberli
• Brand - Creator Content Solution Providing
• Video Planning - Starts「安柏 chill 你家」Reels Series generating 10M+ views with 10+ participants and 5+ brand collaboration