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Chu Fen Yang
Product Associate Manager • LINE Taiwan
6 + work experiences in digital industry.
Possess excellent communication, organizational and interpersonal skills.
Passionate, learn efficiently, adaptable and proven multi-tasking.
Combined with a solid product management and PR background.
Work Experience
Product Associate Manager, LINE Taiwan Jan, 2019 - Current
• In charge of LINE POINTS Ads, LINE TAXI products planning which takes 10% of ad revenue in LINE Taiwan.
• Built global ad product business model and developed innovative business strategy of LINE ad product • Developed product marketing strategy with wide functions of stakeholders to increase platform usage.
• Analyze performance of digital ads, extract business insights for stakeholders to further improve the product strategy.
• Developed product marketing materials (blog articles, videos, OA post) for sales demonstration.
• Possess solid knowledge on digital ads / LINE Official account / TAXI market / App tracking platform (SDK) / google analytics
Associate, LINE Taiwan June, 2017 - Dec, 2018
• Devised external guideline for LINE product to educate the market
• Initiated LINE sponsorship projects to sales team and brought out incremental revenue in 2018
• Monetized B2B solution of LINE TODAY which is in early phase of LINE ad product
• Planned strategy to sell remaining slots and attained over 100% of selling rate in 2018
Senior Account Executive, Veda International Corp. July, 2015 - March, 2017
• Key Account Clients: Yahoo, Trend Micro, Guam Visitors Bureau, Adobe
• Developed clients marketing and PR proposals and implemented 30+ PR campaigns
• Planned media tours with KOLs / key media to Guam and achieved high media exposure for clients
• Managed social media platforms and planned digital marketing strategy for tech/travel industry clients
Business Development Internship, the News Lens May, 2014 - March, 2015
Skills
- TOEIC 965 (Golden Certificate) / Power Point / Excel / Tableau / SQL / Google Analytics
Education
National Chiao Tung University
• Academics: 3.6 / 4.0 GPA
• Leadership: Student Association of FL Department- Leader of Public
Relations Section
Chu Fen Yang
Product Associate Manager • LINE Taiwan
6 + work experiences in digital industry.
Possess excellent communication, organizational and interpersonal skills.
Passionate, learn efficiently, adaptable and proven multi-tasking.
Combined with a solid product management and PR background.
Work Experience
Product Associate Manager, LINE Taiwan Jan, 2019 - Current
• In charge of LINE POINTS Ads, LINE TAXI products planning which takes 10% of ad revenue in LINE Taiwan.
• Built global ad product business model and developed innovative business strategy of LINE ad product • Developed product marketing strategy with wide functions of stakeholders to increase platform usage.
• Analyze performance of digital ads, extract business insights for stakeholders to further improve the product strategy.
• Developed product marketing materials (blog articles, videos, OA post) for sales demonstration.
• Possess solid knowledge on digital ads / LINE Official account / TAXI market / App tracking platform (SDK) / google analytics
Associate, LINE Taiwan June, 2017 - Dec, 2018
• Devised external guideline for LINE product to educate the market
• Initiated LINE sponsorship projects to sales team and brought out incremental revenue in 2018
• Monetized B2B solution of LINE TODAY which is in early phase of LINE ad product
• Planned strategy to sell remaining slots and attained over 100% of selling rate in 2018
Senior Account Executive, Veda International Corp. July, 2015 - March, 2017
• Key Account Clients: Yahoo, Trend Micro, Guam Visitors Bureau, Adobe
• Developed clients marketing and PR proposals and implemented 30+ PR campaigns
• Planned media tours with KOLs / key media to Guam and achieved high media exposure for clients
• Managed social media platforms and planned digital marketing strategy for tech/travel industry clients
Business Development Internship, the News Lens May, 2014 - March, 2015
Skills
- TOEIC 965 (Golden Certificate) / Power Point / Excel / Tableau / SQL / Google Analytics
Education
National Chiao Tung University
• Academics: 3.6 / 4.0 GPA
• Leadership: Student Association of FL Department- Leader of Public
Relations Section