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Jenny Tu
Marketing Manager/
Project Lead
Taipei City, Taiwan
Contact info: [email protected] Tel: 0916541700
With four and a half years of experience in marketing and data analysis, I have held managerial positions in the past two years, overseeing project management and facilitating cross-departmental communication with CRM, PR, and program departments. I have successfully led teams to achieve goals, including a significant increase in marketing campaign performance by +250%, a 53.6% increase in Instagram engagement within a month, and the addition of 1,000 fans in a single day through on-site events.
Skills
- Project planning and management
- Data analysis and optimization
Certificate
- Google analysis
- Google ads
- IELTS: 7.5
Language
- Chinese (Native)
- English (Advanced level)
工作經歷
Marketing Manager & Project Lead • The Management of New Arts.
May 2022- March. 2024
Led a dynamic team of 6 professionals in marketing and design, fostering collaboration and successfully launched 6 campaigns in 2 months.
Planned and executed project development strategies, optimizing marketing performance and achieving a 250% increase in sales.
Facilitated seamless communication across 3 departments, including CRM, sponsorship management, and program planning departments.
Managed social platforms and achieved +53.6% engagement on Instagram in a month.
Marketing Specialist • The Management of New Arts.
Jun 2019 - April 2022
Started using Google Ads (GDN, Search, YouTube ads), and coordinating with engineers to integrate Google Analytics, transitioned from traditional advertising to digital marketing, and reduced 65% of advertising budget to sell out all tickets in a month.
Composed copywriting for social campaigns, encompassing social posts, press releases, and short video scripts.
Planned and executed marketing campaigns include Yo-Yo Ma’s 36 cities Bach Project, La La Land in Concert, and the Harry Potter Film Series in Concert.
學歷
Sep.2018 -Sep. 2017
University of Leeds
Advertising and Marketing, Master
Sep 2014 - June 2017
National Cheng Kung University
Foreign Language and literature, Bachelor
32 Beethoven Sonatas Campaign
I led a campaign to promote a series of seven concerts, previously struggling with low ticket sales. Through strategic initiatives including the creation of an engaging event webpage, collaboration with designers for unique visual branding, and leveraging social media for behind-the-scenes content, we successfully generated buzz and attracted new attendees, achieved 250 increase in ticket sales.
Jenny Tu
Marketing Manager/
Project Lead
Taipei City, Taiwan
Contact info: [email protected] Tel: 0916541700
With four and a half years of experience in marketing and data analysis, I have held managerial positions in the past two years, overseeing project management and facilitating cross-departmental communication with CRM, PR, and program departments. I have successfully led teams to achieve goals, including a significant increase in marketing campaign performance by +250%, a 53.6% increase in Instagram engagement within a month, and the addition of 1,000 fans in a single day through on-site events.
Skills
- Project planning and management
- Data analysis and optimization
Certificate
- Google analysis
- Google ads
- IELTS: 7.5
Language
- Chinese (Native)
- English (Advanced level)
工作經歷
Marketing Manager & Project Lead • The Management of New Arts.
May 2022- March. 2024
Led a dynamic team of 6 professionals in marketing and design, fostering collaboration and successfully launched 6 campaigns in 2 months.
Planned and executed project development strategies, optimizing marketing performance and achieving a 250% increase in sales.
Facilitated seamless communication across 3 departments, including CRM, sponsorship management, and program planning departments.
Managed social platforms and achieved +53.6% engagement on Instagram in a month.
Marketing Specialist • The Management of New Arts.
Jun 2019 - April 2022
Started using Google Ads (GDN, Search, YouTube ads), and coordinating with engineers to integrate Google Analytics, transitioned from traditional advertising to digital marketing, and reduced 65% of advertising budget to sell out all tickets in a month.
Composed copywriting for social campaigns, encompassing social posts, press releases, and short video scripts.
Planned and executed marketing campaigns include Yo-Yo Ma’s 36 cities Bach Project, La La Land in Concert, and the Harry Potter Film Series in Concert.
學歷
Sep.2018 -Sep. 2017
University of Leeds
Advertising and Marketing, Master
Sep 2014 - June 2017
National Cheng Kung University
Foreign Language and literature, Bachelor
32 Beethoven Sonatas Campaign
I led a campaign to promote a series of seven concerts, previously struggling with low ticket sales. Through strategic initiatives including the creation of an engaging event webpage, collaboration with designers for unique visual branding, and leveraging social media for behind-the-scenes content, we successfully generated buzz and attracted new attendees, achieved 250 increase in ticket sales.