Work Experience

10/2023 – 11/2024  | Snowbridge Inc ,Taiwan
Front-End Developer

• Developed a "Circular Economy System" platform using Next.js, successfully integrating Ethereum ERC-1155 smart contracts via API integration. Delivered a working prototype from scratch within 3 weeks. The platform enables complex NFT batch transfers in 4 steps, supports multi-role inventory management, and component history tracking, with an intuitive UX suitable for various use cases.

• Built a "Leasing System Platform" implementing NextAuth for identity management and page routing. Optimized user experience for multiple roles (banks, arbitrators, inspectors, leasing agents). Enabled lessors to authorize specific roles for inspection and dispute resolution, enhancing transparency and security while ensuring data integrity.

• Completed development of "1510.ai", a productivity tool for real estate industry. Implemented UI improvements with Tailwind CSS and designed print layouts using Paged.js for A4 PDF format control with automated data entry to eliminate manual errors. Reduced document processing time from 4 hours to 0.5 hours, achieving a 700% efficiency improvement and significantly enhancing user experience.

03/2018 – 10/2023  | 一勺蝶，Taiwan
Art Director

• Developed a SPA for "Stock Trading" side project using React, implementing profit calculation features for stock trading, enhancing clarity and convenience in users' investment decision-making process.

• Led "Gold Alles" project design: Optimized UX/UI workflow for an APP wallet in a hybrid gold and cryptocurrency trading platform, streamlining transactions to complete within 3 minutes. Redesigned brand website and visual whitepaper, successfully increasing brand visibility through financial exhibitions.

• Coordinated "Bureau of Energy Net-Zero Transition Website" project as PM and UI designer. Planned and implemented 9 sets of 3D dynamic energy models, effectively illustrating energy generation, storage, and application processes to enhance public understanding of net-zero transition. Project launched in 2021, maintaining and updating content for over 100 related events.

• Created brand identity system for "Colorful Day" dental clinic from ground up. Conducted stakeholder interviews to develop consistent brand imagery, successfully implementing it across clinical environment, official website, and marketing campaigns. Developed RWD website using Elementor, enhancing online accessibility and significantly boosting the clinic's brand visibility in the local market.

2017.08 – 2018.02 | BVG Corp ,Taiwan
Art Director

• Acted as a design consultant, aligning clients' UI/UX design requirements for e-commerce. Provided diagnostics for brand visuals and interfaces, along with optimization strategies for marketing materials and user experience. This approach enhanced brand consistency and user engagement, ultimately contributing to an improved brand image and increased sales.

• Led the design team in fulfilling the marketing needs of five long-term clients, which included sectors such as women's consumer products, boutique hotels, and influencer brands. Successfully completed quarterly campaign designs encompassing marketing posts, banners, and brand identity elements, significantly boosting brand visibility and audience attraction.

• Developed modular static pages for e-commerce and designed a CMS-enabled website, featuring flexible design modules that enhance clients' website management efficiency and support their online sales and brand promotion efforts.

2016.04 – 2017.07 | Surasia ,Taiwan
Senior Designer

• Collaborated with the marketing department to design the TMP SaaS product, reducing the advertising entry barriers for small and medium-sized enterprises. Enabled automated marketing material generation, allowing users to create test assets independently and track conversion rates in the backend, effectively supporting marketing adjustments and enhancing advertising efficiency.

• Led the redesign of the Dashboard UI for the "Yu Shan Cloud" SaaS product, improving interface friendliness and operability, which enhanced user experience and increased platform interactivity.

• Reimagined the brand identity (VI) design for Parg Digital, establishing industry guidelines and a comprehensive Design System. Integrated the outcomes into a static website, utilizing UI Kits and SCSS to provide stakeholders with easy access, thereby accelerating the product development process and enhancing internal collaboration efficiency.
  
  
  

2014.06 – 2015.11 | BOYU Design Inc ,Taiwan
Brand Designer

• Executed a brand overhaul for Comta Kids, redesigning the logotype and optimizing the corporate website. Developed diverse character assets that balanced gender and skin tone, highlighting the brand's inclusivity and diversity, which enhanced its versatility and recognition within the B2B sector, supporting business expansion and improving conversion rates.

• Spearheaded the brand identity update for Chenglan, a skincare brand, redesigning the logo and establishing a modular packaging system to ensure a cohesive brand tone. This redesign facilitated the brand's entry into the Chinese market and reinforced its positioning as a Taiwanese orchid skincare brand.

• Designed visual identity systems for multiple dining brands, extending into marketing campaigns and advertisements, successfully enhancing brand recognition and further supporting promotional activities.

2012.07 – 2014.05 | Innospread Inc. ,Taiwan
Graphic Designer

• Led multiple visual design projects to enhance brand recognition, significantly increasing client satisfaction with design outcomes.

• Designed and maintained the company’s official website, ensuring its stability and functionality while effectively showcasing the company’s work and design capabilities.

• Optimized the user interface of a tensioning machine software, redesigning it to reduce the likelihood of user errors. Created several realistic graphics to facilitate a more intuitive and user-friendly experience.

Educational Background

National Kaohsiung Normal University
Bachelor's Degree，Visual Design，2012

Top Skills

Blockchain Front-End, UXUI Designer, React & Next.js Expert