資深廣告優化專員  •  凱鈿行動科技股份有限公司

2022年九月 - 至今

#任務
1. App流量廣告變現
2. 跨部門溝通及制定廣告策略
3. A/B testing制定及決策
4. 廣告版位及價格優化
5. 數據處理、分析及視覺化
6. 監控成效及管理代理商
7. 合作夥伴開發及提案

#專案
1. 針對不同使用者區間提供不同廣告頻次
2. 混合定價策略導入且持續動態調整
3. 新產品廣告投遞策略制定

＃平台 & 工具 & 技能
1. 廣告中介服務：Google Ad Manager, AdMob , AppLovin , GroMore
2. 數據平台： Google Analytics / Spreadsheet / DataStudio
3. 廣告瀑布流管理及優化
4. 瀑布流優化及管理
5. A/B測試
6. 數據視覺化、基礎SQL

廣告優化副理 •  優像數位媒體科技股份有限公司（痞客邦）

2020年七月 - 2022年九月

＃任務
1. 透過不同廣告來源將網站流量變現
2. 將廣告合作夥伴安排最適合之位置
3. 廣告版位優化
4. 數據處理、分析並視覺化
5. 跨部門溝通及共事

＃專案
1. 導入及運營Prebid
2. 導入第三方文章推薦模組
3. 參與DMP變現專案
4. 參與使用者身份匹配專案

＃成果
1. 為團隊設計自動化試算表，降低80%團隊時間成本
2. 在流量下滑時，團隊提升年營收10%

＃證書
1. Coursera Google數據分析課程 (4/8)
2. Yahoo DSP 認證
3. 多益 835

＃平台 & 工具 & 技能
1. 廣告平台：Google Ad Manager, Ads, DV360 / Facebook Ad Manager/ Yahoo DSP
2. 數據平台： Google Analytics / Google big query / 試算表 / DataStudio
3. 廣告瀑布流管理及優化
4. 基礎使用者身份識別知識
5. 數據視覺化、基礎SQL, 基礎H5, 基礎CSS

資深行銷專員  • 伊凡達科技股份有限公司

2019年十月 -  2020年六月

＃任務
1. 負責區塊鏈線上簽署產品行銷
2. 撰寫區塊鏈及數位轉型議題之文章
3. 企業文件整合
4. 產品教育訓練

＃成果
1. 企業履歷 排版設計
2. 公關新聞稿
3. 產品白皮書 之整合

＃證書
1. Google Analytics 證照

＃平台 & 工具
1. 平台：LinkedIn / Facebook / Twitter /  Medium / Google Analytics
2. 工具：Adobe illustrator / Adobe premiere / Adobe Indesign

數位行銷專員  •  自由時報企業股份有限公司

2016年六月 -  2019年十月

＃任務
1. 透過海外廣告來源將網站及APP流量變現
2. 自售廣告上稿與結案
3. 廣告樣板設計
4. 數據處理、分析並視覺化
5. 跨部門溝通及共事
6. 數位廣告教育訓練

＃專案
1. 導入Header bidding
2. 導入第三方文章推薦模組
3. 導入Facebook即時文章廣告
4. 參與導入 Google DV360 產品

＃成果
1. 為團隊設計自動化試算表，降低90%團隊時間成本
2. 公司內首位上線「第三方文章推薦模組」，並在該版位提升10%月營收
3. 上線Facebook即時文章廣告，創造超過百萬月營收

＃證書
1. Google DFP
2. Google GPT

＃平台 & 工具
1. 廣告平台：Google Ad Manager / Facebook Ad manager / YouTube
2. 數據平台：Google Analytics/ DataStudio / 試算表
3. 數據視覺化、基礎H5、基礎CSS

Ad monetization Senior Specialist  •  Kdan Mobile Software Ltd.

Sep 2022 - Now

#Task
1. Traffic monetization ( Apps ) with different ad resources
2. Communicating, co-working and decide the strategies with cross-departments
3. Do the A/B testing with cross-departments and finalize the best one
4. Optimization of ad placements and price
5. Data process, analyzing and visualizing
6. Monitoring the performance of ad delivery and deciding the strategy with ad-agency
7. Partner development & brief ( new product )

#Project
1. Ad frequency test with different user segment
2. Implement of mix price adjustment strategy
3. Ad delivery strategy of new product

＃Platform & Tool & Skill
1. Ad platforms / Mediation：Google Ad Manager, AdMob , AppLovin , GroMore
2. Data platforms： Google Analytics / Spreadsheet / DataStudio
3. Waterfall management & optimization
4. Price adjustment and analyzing
5. A/B testing
6. Data visualization/ Basic SQL

Assistant Ad Optimization Manager  •  PIXNET Digital Media Corporation

July 2020 - Sep 2022

# Task
1. Traffic monetization ( Website ) with different ad resources
2. Finding the best position and potential cooperation for ad partners
3. Optimization of ad placements
4. Data process, analyzing and visualizing
5. Communicating & co-working across departments

# Project
1. Conducted Prebid implementation ＆ operation
2. Conducted third party article recommendation implementation
3. Participating in data management platform monetization
4. Participating in user-identity mapping project

# Performance
1. Designed automated spreadsheet report and reduced 80% time of labor
2. YOY increased in team revenue by +10% while the page-view decreased.

# Certification
1. Google Data Analytics Certification on Coursera (4/8)
2. Yahoo DSP certification
3. TOIEC 835

＃Platform & Tool & Skill
1. Ad platforms：Google Ad Manager, Ads, DV360 / Facebook Ad Manager/ Yahoo DSP
2. Data platforms： Google Analytics / Google big query / Spreadsheet / DataStudio
3. Waterfall management & optimization
4. Basic user-identity knowledge
5. Data visualization/ Basic SQL, H5, CSS

Assistant Ad Optimization Manager  •  PIXNET Digital Media Corporation

July 2020 - Sep 2022

# Task
1. Traffic monetization ( Website ) with different ad resources
2. Finding the best position and potential cooperation for ad partners
3. Optimization of ad placements
4. Data process, analyzing and visualizing
5. Communicating & co-working across departments

# Project
1. Conducted Prebid implementation ＆ operation
2. Conducted third party article recommendation implementation
3. Participating in data management platform monetization
4. Participating in user-identity mapping project

# Performance
1. Designed automated spreadsheet report and reduced 80% time of labor
2. YOY increased in team revenue by +10% while the page-view decreased.

# Certification
1. Google Data Analytics Certification on Coursera (4/8)
2. Yahoo DSP certification
3. TOIEC 835

＃Platform & Tool & Skill
1. Ad platforms：Google Ad Manager, Ads, DV360 / Facebook Ad Manager/ Yahoo DSP
2. Data platforms： Google Analytics / Google big query / Spreadsheet / DataStudio
3. Waterfall management & optimization
4. Basic user-identity knowledge
5. Data visualization/ Basic SQL, H5, CSS

Senior Marketing  •  Evatar Technology Co.

October, 2019 - June, 2020

# Task
1. Blockchain based online signing product marketing
2. Generate blockchain & digital transformation articles
3. Visual integration of business documentation
4. Product training

＃Performance
1. Business teaser designing and translation
2. PR news
3. Visual integration of product White Paper
4. Google Analytics Certification

＃Platform & tool
1. Platforms：LinkedIn / Facebook / Twitter /  Medium / Google Analytics
2. Tools：Adobe illustrator / Adobe premiere / Adobe Indesign

Digital Marketing  •  Liberty Times LTD.

June, 2016 - October, 2019

＃ Task
1. Traffic monetizing ( Website & APP ) with oversea ad resources
2. Ad uploading & report for direct sales demand
3. Ad template design
4. Communicating & co-working across departments
5. Data process, analyzing and visualizing
6. Ad tech training for sales team

# Project
1. Conducted Implementation of third party recommendation widget
2. Conducted header-bidding implementation
3. Conducted implementation of Facebook Instant article ad
4. Participating in Google DV360 implementation

＃Performance
1. Designed automated spreadsheet report and reduced 90% time of labor
2. Launch first recommendation widget and bring the slot 10% MOM revenue increase
3. Launch Facebook Instant article ad and brings more than 1 million in revenue per month

#Certification
1. Google DFP
2. Google GPT

＃Platform & tool
1. Ad platforms：Google ad manager / Facebook Ad manager / YouTube
2. Data platforms：Google Analytics/ DataStudio / Spreadsheet
3. Data visualization / Basic H5, CSS