Digital Content Marketing  •  1 shot (一飲樂酒誌)

Sep. 2018 - Feb. 2025

Taiwan’s leading digital media for alcoholic beverages, providing content on alcohol trends, brand stories, industry news, and bar recommendations.

Brand Collaboration & Sales

• Developed content marketing strategies that successfully boosted client visibility, achieving an average of 30,000+ social media impressions and 2,000+ clicks per campaign, significantly strengthening brand recognition and client relationships.
• Coordinated and executed over 10 tasting events, utilizing engaging brand storytelling to enhance brand exposure and drive purchasing decisions, achieving an average on-site conversion rate of over 40%.
• Managed online B2C distribution, coordinating with brand suppliers on product sourcing, pricing strategies, and inventory management. Leveraged Meta ads and LINE OA to drive conversions.

Content Marketing & SEO Strategy 

• Developed multi-channel content strategies,  successfully driving product launches, industry trends, and sales channel insights, significantly increasing brand influence within target markets.

• Led SEO strategy by optimizing keywords, structuring content design, and leveraging analytics, achieving multiple top-three Google search rankings and increasing organic website traffic by nearly 60%.

Social Media Growth & Engagement 

• Executed Instagram growth strategies, achieving a follower growth rate of 40% in one year through effective content marketing and community engagement.
• Utilized Meta Business Suite for audience behavior analysis, optimizing content to achieve a 300% increase in engagement over six months.