擁有 11年行銷經驗，目前在職於上市公司 3C 資訊代理商行銷部門，負責產品推廣，涉足 3C、軟體、家電、遊戲、保養與保健領域。專長內容企劃、整合行銷、專案管理、數位行銷與媒體經營，並擔任公司 PR 窗口。具備 B2B/B2C 經驗，曾統籌產品募資專案，成功達成千萬業績。目前協助公司經營新創保健品牌，熟悉品牌操作、電商運營與 KOL/團媽合作，持續推動業績增長。

I am Kate , an energetic and proactive marketing professional with a strong passion for innovation, problem-solving, and strategic thinking. With 11 years of experience in marketing and sales, I specialize in integrated marketing, project management, and cross-functional collaboration. I enjoy analyzing market trends, studying competitor strategies, and leveraging data-driven marketing techniques to help businesses build competitive advantages. 

Currently, I work in the marketing department of one of the top three IT product distributors, leading marketing strategies and brand exposure for various agency products. My experience spans across 3C, software, home appliances, gaming, and health & wellness industries. Whether in B2B or B2C, I develop customized sales strategies in collaboration with PM teams based on product characteristics. In 2022, my company launched a new energy storage product, and I proposed a crowdfunding campaign to maximize exposure. Since the team had no prior experience in crowdfunding, I took the initiative as the project PM, coordinating all aspects from platform negotiations, content creation, KOL partnerships, advertising execution, and performance tracking. This project successfully exceeded the company’s expectations, generating over NT$10 million in sales. 

 Furthermore, I played a key role in building a new health supplement brand from scratch. My responsibilities covered marketing, sales, e-commerce, public relations, live streaming, and customer service. Through strategic efforts, we grew the membership base from 0 to 5,000 and achieved over NT$10 million in revenue within the second year. I thrive on new challenges, embrace difficulties, and am highly skilled in communication and responsibility management. I look forward to the opportunity to join your company, contribute my expertise, and grow alongside a team of talented professionals.