ResumeCreate your job-winning resume using our free resume builder.
PortfolioShowcase your skills and projects with a professional portfolio.
Cake AIUtilize our Cake AI-powered products to accelerate job search and talent match.
What Cake R U? ProNewUnlock your workplace personality in 3 minutes and discover your unique strengths!ResumeCreate your job-winning resume using our free resume builder.Resume BuilderMake a resume for free.Resume TemplatesAccess our extensive library of professional & ready-to-use templates.Resume ExamplesGet inspired by real resume examples to create your own.Occupation GuideAccess resume writing guides tailored for different professions.Resume HelpGet expert advice on all things resume from our team of recruitment specialists.Cake AI Resume CheckerAnalyzes your resume using Cake AI for detailed feedback.- Success StoriesBusiness ExcellenceAbout CakeFeatured Reads
Cake Talent Search
The Most Lightweight and Effective Recruiting Plan
Search resumes and take the initiative to contact job applicants for higher recruiting efficiency. The Choice of Hundreds of Companies.
- Browse all search results
- Unlimited access to start new conversations
- Resumes accessible for only paid companies
- View users’ email address & phone numbers
累積10年媒體 (數位/非數位)及行銷相關經驗。重視數據分析並樂於團隊合作。曾服務於媒體代理商、品牌方及媒體公司。醫療公司期間，進行醫療設備及美妝、營養補充品推廣，於2021年將營養補充品品牌推動至同產業前三名；電通安吉斯集團任職時，電電信、金融、傳直銷、電腦、家電、通路、保健食品等產業進行媒體行銷規劃及執行。
Experienced Media and Digital Marketing professional with a proven track record in media traffic management, digital marketing strategy, and international sales. Adept at leading teams, optimizing media performance, and developing innovative marketing solutions across various industries including telecom, healthcare, and luxury goods.
Core Competencies
#Media Traffic Management #Digital Marketing Strategy #Budget Allocation & Optimization #Team Leadership #International Sales #SEM & SEO Optimization #Content Marketing
Work Experience
Media Traffic Manager
LiTV (Taiwan) Inc. • Feb. 2023 -Aug. 2024
- Managed media traffic allocation and optimization for video network
- Developed new media partnerships and negotiated placements
- Enhanced media diversity and packaging mix to drive business sales.
Digital Marketing for E-store
Homeplus Digital Co., Ltd. • Aug. 2022 - Dec. 2022
Key products: CATV and Internet.
Achievement: Met and reached the target of E-store on November to be the highest achievement in 2022.
- Media agency management and E-store execution.
- Budget and achievement allocation and arrangement.
- Internal-department connection for media planning for each campaign for reach the monthly achievement.
Lead of Media Team, Product Marketing
Unison Healthcare Group • Sep. 2019 - Apr. 2022
Key products: Medical Equipment, Medical Robots and FMCG (Cosmetics, Health Supplements and Antibacterial Products).
- Led a team of 2 to execute all media projects for medical equipment and FMCG products.
- Developed annual marketing plans and media strategies.
- Successfully promoted "Yunfei's Choice" brand to top 3 in industry rankings.
- Optimized SEM and SEO for all official product websites.
Senior Media Planner
ISOBAR Taiwan / Carat Taiwan • May. 2016 - Jul. 2019
Marketing, Media Planning, Project Managing.
Key contact: ISOBAR for Chunghwa Telecom, Philips, Pfizer and Royal Salute.
Carat for Lenovo, Longines and SimpleMart.
-Internal-department connection for media planning for each campaign.
-Localized a global digital media strategy across multiple channels in compliance with management-level KPIs.
-Supported new media solutions development with strong focus on digital & mobile aided.
-Established various budget allocation models
-Media performance pre-estimating and monitoring in progress.
Media Buyer
ISOBAR Taiwan • Mar. 2015 - May 2016
Media Buying and Operating.
Responsible for Chunghwa Telecom, Philips, George Jensen, Burberry and
Amway clients.
- Media negotiating for fitting the purpose of each media plan.
- Media performance monitoring and optimizing.
- Post-buy reporting and data comparing.
Marketing and International Sales
GLW Technology company • Nov. 2013 - Mar. 2015
- Product planning and marketing.
- Plan and attend the international exhibition.
- Create the potential overseas distributors and customers.
- Post-sales service and problem-solving
INTERNATIONAL BUSINESS SALES
HWA FONG RUBBER IND. CO., LTD. • Jan. 2010 - Apr. 2012
－ Product planning and marketing.
－ Plan and attend the international exhibition.
－ Create the potential overseas distributors and customers.
－ Post-sales service and problem-solving
Education
University of Leicester
MSc in Marketing • 2012 - 2013
Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat.
Chinese Culture University
MA in Journalism • 2004 - 2009
Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat.
Shih Hsin University
BA in Speech Communication • 1999 - 2002
Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat.
National Taipei College of Business
ABA in Finance and Taxation • 1993-1999
Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat.
Skill
- Microsoft Office (Word, Excel, PowerPoint, Outlook)
- Communication
- Digital Marketing
- Google Drive
- GA
- Teamwork
Language
- Chinese — Native
- English — Advanced
累積10年媒體 (數位/非數位)及行銷相關經驗。重視數據分析並樂於團隊合作。曾服務於媒體代理商、品牌方及媒體公司。醫療公司期間，進行醫療設備及美妝、營養補充品推廣，於2021年將營養補充品品牌推動至同產業前三名；電通安吉斯集團任職時，電電信、金融、傳直銷、電腦、家電、通路、保健食品等產業進行媒體行銷規劃及執行。
Experienced Media and Digital Marketing professional with a proven track record in media traffic management, digital marketing strategy, and international sales. Adept at leading teams, optimizing media performance, and developing innovative marketing solutions across various industries including telecom, healthcare, and luxury goods.
Core Competencies
#Media Traffic Management #Digital Marketing Strategy #Budget Allocation & Optimization #Team Leadership #International Sales #SEM & SEO Optimization #Content Marketing
Work Experience
Media Traffic Manager
LiTV (Taiwan) Inc. • Feb. 2023 -Aug. 2024
- Managed media traffic allocation and optimization for video network
- Developed new media partnerships and negotiated placements
- Enhanced media diversity and packaging mix to drive business sales.
Digital Marketing for E-store
Homeplus Digital Co., Ltd. • Aug. 2022 - Dec. 2022
Key products: CATV and Internet.
Achievement: Met and reached the target of E-store on November to be the highest achievement in 2022.
- Media agency management and E-store execution.
- Budget and achievement allocation and arrangement.
- Internal-department connection for media planning for each campaign for reach the monthly achievement.
Lead of Media Team, Product Marketing
Unison Healthcare Group • Sep. 2019 - Apr. 2022
Key products: Medical Equipment, Medical Robots and FMCG (Cosmetics, Health Supplements and Antibacterial Products).
- Led a team of 2 to execute all media projects for medical equipment and FMCG products.
- Developed annual marketing plans and media strategies.
- Successfully promoted "Yunfei's Choice" brand to top 3 in industry rankings.
- Optimized SEM and SEO for all official product websites.
Senior Media Planner
ISOBAR Taiwan / Carat Taiwan • May. 2016 - Jul. 2019
Marketing, Media Planning, Project Managing.
Key contact: ISOBAR for Chunghwa Telecom, Philips, Pfizer and Royal Salute.
Carat for Lenovo, Longines and SimpleMart.
-Internal-department connection for media planning for each campaign.
-Localized a global digital media strategy across multiple channels in compliance with management-level KPIs.
-Supported new media solutions development with strong focus on digital & mobile aided.
-Established various budget allocation models
-Media performance pre-estimating and monitoring in progress.
Media Buyer
ISOBAR Taiwan • Mar. 2015 - May 2016
Media Buying and Operating.
Responsible for Chunghwa Telecom, Philips, George Jensen, Burberry and
Amway clients.
- Media negotiating for fitting the purpose of each media plan.
- Media performance monitoring and optimizing.
- Post-buy reporting and data comparing.
Marketing and International Sales
GLW Technology company • Nov. 2013 - Mar. 2015
- Product planning and marketing.
- Plan and attend the international exhibition.
- Create the potential overseas distributors and customers.
- Post-sales service and problem-solving
INTERNATIONAL BUSINESS SALES
HWA FONG RUBBER IND. CO., LTD. • Jan. 2010 - Apr. 2012
－ Product planning and marketing.
－ Plan and attend the international exhibition.
－ Create the potential overseas distributors and customers.
－ Post-sales service and problem-solving
Education
University of Leicester
MSc in Marketing • 2012 - 2013
Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat.
Chinese Culture University
MA in Journalism • 2004 - 2009
Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat.
Shih Hsin University
BA in Speech Communication • 1999 - 2002
Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat.
National Taipei College of Business
ABA in Finance and Taxation • 1993-1999
Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat.
Skill
- Microsoft Office (Word, Excel, PowerPoint, Outlook)
- Communication
- Digital Marketing
- Google Drive
- GA
- Teamwork
Language
- Chinese — Native
- English — Advanced