March 2024 - October 2024

Digital Marketing Specialist

RVS MEDIA LTD.

Team Leadership: Supervised a team of marketing professionals, enhancing productivity and ensuring the
successful execution of marketing campaigns.
Pay-Per-Click (PPC) Advertising: Managed PPC campaigns that resulted in a 35% reduction in Cost Per
Acquisition (CPA) while increasing lead generation by 25%.
Online Reputation Management (ORM): Monitored and maintained a positive brand image online by addressing
customer feedback and managing reviews.
Google AdWords: Designed and implemented high-performing Google Ads campaigns, driving targeted traffic
and conversions.
WhatsApp and Telegram Marketing: Developed strategies for direct customer engagement through WhatsApp
and Telegram, enhancing communication and promotional outreach.
LinkedIn Marketing: Leveraged LinkedIn for B2B marketing by creating engaging posts, managing ad
campaigns, and generating leads through professional networking.
Google Algorithm Updates: Stayed informed about the latest Google algorithm changes to adjust SEO strategies
accordingly, ensuring sustained search engine performance.
YouTube Marketing: Created and optimized video content for YouTube, increasing channel subscribers by 40%
and enhancing brand visibility.
Client Communication: Maintained regular communication with clients to understand their needs, provide
updates, and ensure satisfaction with marketing services.
Graphic Design: Designed visually appealing graphics for digital campaigns, enhancing content engagement
and brand consistency.
Content Marketing: Developed and implemented content strategies that increased website engagement and
supported overall marketing goals.
Social Media Marketing (SMM): Executed targeted campaigns on platforms like Facebook and Twitter,
increasing brand awareness and customer engagement.
Facebook Marketing: Managed Facebook ad campaigns, resulting in a 30% increase in page likes and a 25%
boost in post engagement.
Twitter Marketing: Implemented Twitter strategies that led to a 20% increase in followers

November 2023 - March 2024

Digital Marketing Specialist

Braand Focus - Brand Management Agency

WhatsApp and Telegram Marketing: Developed strategies for direct customer engagement through WhatsApp
and Telegram, enhancing communication and promotional outreach.
LinkedIn Marketing: Leveraged LinkedIn for B2B marketing by creating engaging posts, managing ad
campaigns, and generating leads through professional networking.
Google Algorithm Updates: Stayed informed about the latest Google algorithm changes to adjust SEO strategies
accordingly, ensuring sustained search engine performance.
YouTube Marketing: Created and optimized video content for YouTube, increasing channel subscribers by 40%
and enhancing brand visibility.
Client Communication: Maintained regular communication with clients to understand their needs, provide
updates, and ensure satisfaction with marketing services.
Graphic Design: Designed visually appealing graphics for digital campaigns, enhancing content engagement
and brand consistency.
Content Marketing: Developed and implemented content strategies that increased website engagement and
supported overall marketing goals.
Social Media Marketing (SMM): Executed targeted campaigns on platforms like Facebook and Twitter,
increasing brand awareness and customer engagement.
Facebook Marketing: Managed Facebook ad campaigns, resulting in a 30% increase in page likes and a 25%
boost in post engagement.
Twitter Marketing: Implemented Twitter strategies that led to a 20% increase in followers and enhanced brand
interaction.
Key Achievements:
Increased monthly organic website traffic by 30% using inbound marketing techniques like blogging and social
media engagement.
Reduced overall PPC cost per click by 20% through optimized keyword strategies.
Achieved a 40% increase in online sales through effective digital marketing strategies.
Skills Gained:
proficiency in digital marketing tools and platforms, including Google Analytics, SEMrush, and social media
management tools.
Advanced expertise in SEO, PPC, and content marketing strategies.

September 2023 - February 2024

Digital Marketing Specialist

Technosoft Consulting

Google AdWords: Designed and implemented high-performing Google Ads campaigns, driving targeted traffic
and conversions.
WhatsApp and Telegram Marketing: Developed strategies for direct customer engagement through WhatsApp
and Telegram, enhancing communication and promotional outreach.
LinkedIn Marketing: Leveraged LinkedIn for B2B marketing by creating engaging posts, managing ad
campaigns, and generating leads through professional networking.
Google Algorithm Updates: Stayed informed about the latest Google algorithm changes to adjust SEO strategies
accordingly, ensuring sustained search engine performance.
YouTube Marketing: Created and optimized video content for YouTube, increasing channel subscribers by 40%
and enhancing brand visibility.
Client Communication: Maintained regular communication with clients to understand their needs, provide
updates, and ensure satisfaction with marketing services.
Graphic Design: Designed visually appealing graphics for digital campaigns, enhancing content engagement
and brand consistency.
Content Marketing: Developed and implemented content strategies that increased website engagement and
supported overall marketing goals.
Key Achievements:
Increased monthly organic website traffic by 30% using inbound marketing techniques like blogging and social
media engagement.
Reduced overall PPC cost per click by 20% through optimized keyword strategies.
Achieved a 40% increase in online sales through effective digital marketing strategies.
Skills Gained:
proficiency management tools.
Advanced expertise in SEO, PPC, and content marketing strategies.
Strong leadership and team management capabilities.
Excellent analytical skills for monitoring campaign performance and making data-driven decisions.
Adaptability to evolving digital marketing trends and technologies.

July 2022 - August 2023

Digital Marketing Specialist

Fortec web Solutions Pvt. Ltd.

Email Marketing: Lead the end-to-end execution of personalized email campaigns, achieving a 45% increase in
email open rates and a 20% increase in sign-up conversion rates.

Team Leadership: Supervised a team of marketing professionals, enhancing productivity and ensuring the
successful execution of marketing campaigns.

Pay-Per-Click (PPC) Advertising: Managed PPC campaigns that resulted in a 35% reduction in Cost Per
Acquisition (CPA) while increasing lead generation by 25%.

Online Reputation Management (ORM): Monitored and maintained a positive brand image online by addressing
customer feedback and managing reviews.

Google AdWords: Designed and implemented high-performing Google Ads campaigns, driving targeted traffic
and conversions.
WhatsApp and Telegram Marketing: Developed strategies for direct customer engagement through WhatsApp
and Telegram, enhancing communication and promotional outreach.
LinkedIn Marketing: Leveraged LinkedIn for B2B marketing by creating engaging posts, managing ad
campaigns, and generating leads through professional networking.
Google Algorithm Updates: Stayed informed about the latest Google algorithm changes to adjust SEO strategies
accordingly, ensuring sustained search engine performance.
Key Achievements:
Increased monthly organic website traffic by 30% using inbound marketing techniques like blogging and social
media engagement.
Reduced overall PPC cost per click by 20% through optimized keyword strategies.
Achieved a 40% increase in online sales through effective digital marketing strategies.
Skills Gained:
proficiency in digital marketing tools and platforms, including Google Analytics, SEMrush, and social media
management tools.
Advanced expertise in SEO, PPC, and content marketing strategies.
Strong leadership and team management capabilities.
Excellent analytical skills for monitoring campaign performance and making data-driven decisions.

May 2020 - June 2022

Search Engine Optimization Analyst

Sofineer -Business Via Technologies

Email Marketing: Created and executed personalized and segmented email campaigns to boost lead generation,
improve customer retention, and drive sales conversions.
Team Management: Supervised and guided a team of marketing professionals to achieve project goals,
ensuring timely execution and quality output.

Pay-Per-Click (PPC): Managed PPC campaigns across Google Ads and social media platforms, achieving
optimal ROI through keyword research, ad optimization, and performance analysis.
Online Reputation Management (ORM): Monitored online feedback and reviews, maintaining a positive brand
image and addressing customer concerns effectively.
Google AdWords: Designed and implemented high-performing Google Ads campaigns, driving targeted traffic
and conversions.
WhatsApp Marketing: Developed WhatsApp marketing strategies to connect with customers directly, share
promotional offers, and boost engagement.
LinkedIn Marketing: Leveraged LinkedIn for B2B marketing by creating engaging posts, managing ad
campaigns, and generating leads through professional networking.
Key Achievements:
Increased organic traffic through advanced SEO strategies and content optimization.
Boosted ad performance, achieving improvement in conversion rates through PPC and Google Ads.
Enhanced social media engagement , contributing to overall brand growth.
Successfully trained and led a team of 10 members, improving productivity and campaign outcomes.
Improved customer response time and satisfaction rates through proactive ORM strategies.
Increased lead generation using LinkedIn and WhatsApp marketing campaigns.
Skills Gained:
proficiency in tools such as Google Analytics, SEMrush, Ahrefs, and Google Ads Manager.
Expertise in social media and email marketing platforms.
Strong leadership and team management capabilities.
Advanced skills in PPC, ORM, and data-driven marketing strategies.
Excellent communication and analytical skills to monitor and improve campaign effectiveness

February 2019 - April 2020

Search Engine Optimization Executive

MSM INFOTECH

Off-Page SEO: Conducted effective link-building campaigns, directory submissions, and social bookmarking to
enhance the website's domain authority and organic traffic.
On-Page SEO: Optimized website content, title tags, meta descriptions, and internal linking to improve rankings
and user engagement. Utilized SEO tools to monitor and improve performance.
Social Media Optimization (SMO): Managed and optimized social media proles across platforms to boost
brand visibility and follower engagement. Designed and implemented creative content strategies.
Email Marketing: Created, managed, and analyzed email marketing campaigns, improving lead generation and
customer retention rates. Focused on personalization and segmentation for better results.
Pay-Per-Click (PPC): Set up and managed PPC campaigns on Google Ads, ensuring optimal ROI through
detailed keyword research, ad copy creation, and A/B testing.
Google Ads Management: Planned and executed Google AdWords campaigns to drive targeted traffic and
conversions. Monitored performance metrics and implemented strategies to optimize ad spend.
Online Reputation Management (ORM): Monitored and maintained a positive brand image online by addressing
customer feedback, managing reviews, and implementing ORM strategies.
Key Achievements:
Increased organic website traffic through a combination of SEO and content strategies.
Achieved 30% growth in leads and conversions through targeted PPC and Google Ads campaigns.
Enhanced brand awareness by increasing social media followers and engagement.
Successfully improved email open rates and click-through rates through well-designed campaigns.
Maintained a positive brand reputation online by effectively managing ORM practices.
Skills Gained:
proficiency in tools like Google Analytics, Ahrefs, SEMrush, and Google AdWords.
Advanced expertise in PPC campaign management and budget optimization.
Strong skills in ORM and social media management tools.