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A product designer who believes that design is the lever to move the world.
Having worked in advertising and startups, I’m currently focused on designing product interfaces. My approach blends creativity with careful analysis, allowing me to quickly learn, think logically, and execute effectively. I aim to not just improve user experiences but also achieve meaningful business results through smart design choices. I'm passionate about crafting solutions that not only meet user needs but also change how people think and provide real value.
WORK EXPERIENCE
August, 2022 - present
Product Designer
GoSky AI Ltd.
- Target Audience Profiling - Conducted target audience analysis and market segmentation to develop tailored strategies, enhancing the relevance and effectiveness of marketing campaigns.
- UX Strategy - Developed UX strategies to optimize user journeys and assist the team in creating related Roadmap outputs.
- User Experience Research & User Interface Design - Conduct Wireframe, User Flow & mock-ups
- Assist interviewing candidates
- Build and iterate Design system (from 0 to 1 ) - Built and iterated a design system from scratch, establishing guidelines and components to ensure design consistency.
- Self-service product onboarding process planning - Designed and led self-service product onboarding, creating a seamless user journey to boost adoption and satisfaction.
February, 2022 - July,2022
UI / UX Designer
KooBits Learning
- Take charge of the Tablet MVP line
- User Experience Research
- User Interface Design
- Logic Flow, Sitemap, Wireframe, Prototype design
- Design critiques, presentation
October, 2020 - December, 2021
UI / UX Designer
Fontech Ltd.
- ACHIEVEMENT - Completed 1 large scale platform, 2 official websites, 1 CMS system, 2 event pages, 4 bidding projects
- User Experience Research - Usability testing, User interview, Logic Flow, Sitemap, planning information architecture
- User Interface Design - Building design guidelines, Wireframe, Prototype design, Surface design
- Training Junior Designer
- Assist interviewing candidates
April, 2017 - September, 2020
Senior Creative Planner
RulesCreative Ltd.
- ACHIEVEMENT - 5 CIS establishment, 2 official websites, 1 product planning, operating 4 social media platforms, 1 digital campaign for the well-known hard drive brand (performance exceeded KPI by 200%)
- Website planning and interface design
- Planning creative proposal and commercial design implementation ( Facebook posts, GDN banner, E-DM, commercial poster)
- Boosting social media advertisements, tracking and analyzing performance data
- A/B test experience for precision marketing
- Business strategy analysis and recommendations
January, 2016 - July, 2016
UI/UX Designer
METROR APP
- ACHIEVEMENT - 100,000 downloads and 90,000 registered members in three months
- User Interface Design - UI Flow, wireframe, prototype, defining guidelines
- User Experience Research - User interview, planning information architecture
EDUCATION
September, 2012 - June, 2014
Department of Design
National Taiwan University of Science and Technology
- The degree of Bachelor of Design
-- College of Design
PROJECT
XROUND Delayed Challenge Event page
XRound is committed to the best auditory experience. Through the promotion of event websites, users can interact with it in gamified way and obtain more special auditory experiences in entertainment.
Meteor 高校生交流應用程式
Meteor is dedicated to creating a friendly and open-minded communication platform for high school students. Here, users can meet new friends, capture new information, and exchange opinions and ideas with peers.
MILESTONE & ACHIEVEMENT
10 月 2021
Sketch meetup #12 - Two-sided view of job transfer advanced studies : "Past, Present and Future" after entering UI UX
Sketch & Design - Taipei
Act as a speaker at the event. Take time in the process, ruminate about the "past", focus on the "present" and look forward to the "future". Review experience and explore career possibilities in three dimensions. I hope to share with those who are waiting to join the UI UX industry or who are struggling on the way.
4 月 2021
Foundations of User Experience (UX) Design
Google, Coursera
Take courses related to UX, systematically learn the basic knowledge of UX through the online course operated by Google and Coursera, and complete the course.
1 月 2021 - 3 月 2021
Introduction to Human-Centered Design
Acumen Academy
The Human-Centered Workshop, opened by Acumen Academy and IDEO, lasts for seven weeks. I play a role of the team leader and organize a group. Lead the team to successfully complete the course and obtain a certificate.
SKILL
Product
Competitor analysis
Business research
Software
Figma
Sketch
Photoshop
Illustrator
Indesign
After Effect
Premiere
User Experience
User testing
Web usability
Languages
Mandarin Chinese
English
A product designer who believes that design is the lever to move the world.
Having worked in advertising and startups, I’m currently focused on designing product interfaces. My approach blends creativity with careful analysis, allowing me to quickly learn, think logically, and execute effectively. I aim to not just improve user experiences but also achieve meaningful business results through smart design choices. I'm passionate about crafting solutions that not only meet user needs but also change how people think and provide real value.
WORK EXPERIENCE
August, 2022 - present
Product Designer
GoSky AI Ltd.
- Target Audience Profiling - Conducted target audience analysis and market segmentation to develop tailored strategies, enhancing the relevance and effectiveness of marketing campaigns.
- UX Strategy - Developed UX strategies to optimize user journeys and assist the team in creating related Roadmap outputs.
- User Experience Research & User Interface Design - Conduct Wireframe, User Flow & mock-ups
- Assist interviewing candidates
- Build and iterate Design system (from 0 to 1 ) - Built and iterated a design system from scratch, establishing guidelines and components to ensure design consistency.
- Self-service product onboarding process planning - Designed and led self-service product onboarding, creating a seamless user journey to boost adoption and satisfaction.
February, 2022 - July,2022
UI / UX Designer
KooBits Learning
- Take charge of the Tablet MVP line
- User Experience Research
- User Interface Design
- Logic Flow, Sitemap, Wireframe, Prototype design
- Design critiques, presentation
October, 2020 - December, 2021
UI / UX Designer
Fontech Ltd.
- ACHIEVEMENT - Completed 1 large scale platform, 2 official websites, 1 CMS system, 2 event pages, 4 bidding projects
- User Experience Research - Usability testing, User interview, Logic Flow, Sitemap, planning information architecture
- User Interface Design - Building design guidelines, Wireframe, Prototype design, Surface design
- Training Junior Designer
- Assist interviewing candidates
April, 2017 - September, 2020
Senior Creative Planner
RulesCreative Ltd.
- ACHIEVEMENT - 5 CIS establishment, 2 official websites, 1 product planning, operating 4 social media platforms, 1 digital campaign for the well-known hard drive brand (performance exceeded KPI by 200%)
- Website planning and interface design
- Planning creative proposal and commercial design implementation ( Facebook posts, GDN banner, E-DM, commercial poster)
- Boosting social media advertisements, tracking and analyzing performance data
- A/B test experience for precision marketing
- Business strategy analysis and recommendations
January, 2016 - July, 2016
UI/UX Designer
METROR APP
- ACHIEVEMENT - 100,000 downloads and 90,000 registered members in three months
- User Interface Design - UI Flow, wireframe, prototype, defining guidelines
- User Experience Research - User interview, planning information architecture
EDUCATION
September, 2012 - June, 2014
Department of Design
National Taiwan University of Science and Technology
- The degree of Bachelor of Design
-- College of Design
PROJECT
XROUND Delayed Challenge Event page
XRound is committed to the best auditory experience. Through the promotion of event websites, users can interact with it in gamified way and obtain more special auditory experiences in entertainment.
Meteor 高校生交流應用程式
Meteor is dedicated to creating a friendly and open-minded communication platform for high school students. Here, users can meet new friends, capture new information, and exchange opinions and ideas with peers.
MILESTONE & ACHIEVEMENT
10 月 2021
Sketch meetup #12 - Two-sided view of job transfer advanced studies : "Past, Present and Future" after entering UI UX
Sketch & Design - Taipei
Act as a speaker at the event. Take time in the process, ruminate about the "past", focus on the "present" and look forward to the "future". Review experience and explore career possibilities in three dimensions. I hope to share with those who are waiting to join the UI UX industry or who are struggling on the way.
4 月 2021
Foundations of User Experience (UX) Design
Google, Coursera
Take courses related to UX, systematically learn the basic knowledge of UX through the online course operated by Google and Coursera, and complete the course.
1 月 2021 - 3 月 2021
Introduction to Human-Centered Design
Acumen Academy
The Human-Centered Workshop, opened by Acumen Academy and IDEO, lasts for seven weeks. I play a role of the team leader and organize a group. Lead the team to successfully complete the course and obtain a certificate.
SKILL
Product
Competitor analysis
Business research
Software
Figma
Sketch
Photoshop
Illustrator
Indesign
After Effect
Premiere
User Experience
User testing
Web usability
Languages
Mandarin Chinese
English