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Sherry HSINYU SHIH
Results-driven bilingual project leader with cross-functional experience across business development, international sales, and cross-border project execution. Proven ability to lead distributed teams, coordinate with internal stakeholders, and deliver on strategic initiatives in the semiconductor, consumer electronics, and digital transformation domains.
Experience
Sales Representative/ Project Coordinator • Nissei Co., Ltd (Kumamoto, Japan)
Sep. 2024 - Present
In charge of semiconductor backend process equipment and RFID communication devices for clients in Kyushu, Japan, and Taiwan.
[Achievements]
- Successfully led a multi-party laser system project from initial contact to NDA signing, and drove forward MOU negotiations involving three international entities.
- Coordinated early-phase business discussions for a Japan-based joint venture with Taiwanese stakeholders, aligning objectives between 3 parties.
- Initiated market access for SOI wafers in Japan through partnership with Taiwanese company, supporting strategic entry into next-generation semiconductor applications.
- Played a core role in Nissei's strategic initiative to transition from hardware sales to total process solution provision in semiconductor bonding technologies, including laser, ultrasonic, and soldering systems.
- Represented the company at executive-level meetings and technical showcases, fostering visibility and trust with TSMC-related stakeholders and DX-focused Japanese enterprises.
[Job Scope]
Lead international semiconductor equipment projects involving vendors from Taiwan and clients in Japan.
Act as liaison between Japanese clients (e.g., Sony, Kyocera) and Taiwan-based vendors, facilitating bilingual communication and negotiation.
Represent company at cross-border exhibitions and technical meetings.
Regional Sales PM • MSI - Micro-Star International Co., Ltd (Taipei, Taiwan)
Mar. 2019 - Feb. 2024
Managed gaming product lines (chassis, liquid coolers, power supplies, and chairs) for Australia, New Zealand, and Malaysia.
[Achievements]
- Achieved GPM growth in ANZ from <1% to 10% within 2 years through product positioning and bundling campaigns.
- Launched 'Powered by MSI' (PBM) concept in 2020, boosting brand awareness in Australia and New Zealand.
[Job Scope]
Managed a remote sales team of 10 (3 in ANZ, 7 in Malaysia), setting KPIs and guiding project goals.
Acted as key contact for all distributor coordination and quarterly business review cycles.
Launched strategic channel and marketing projects focused on e-commerce and product localization.
Business development specialist • Hamee Corp. (Seoul, Korea)
Mar. 2018 - Feb. 2019
[Achievements]
- Led Asian market expansion and contributed to product planning at the Taiwan branch.
- Collaborated with APBS, a Taiwanese phone case brand, on a joint project.
- Expanded customer base, including the Philippines, Indonesia, Thailand, and Australia.
- Represented the company at the 2018 Hong Kong Electronics Fair, generating over 5 B2B leads.
Led launch of Hamee Taiwan’s first brick-and-mortar concept store.
Managed 2 in-store staff, handled product display, sales analysis, and marketing collaboration.
[Job scope]
- Developed emerging markets to achieve sales growth.
- Served as a liaison between the Taiwan and Korean branches, and supported product development in the supply chain.
- Assisted the overseas sales department with outbound operations.
Secretary and shop manager • Hamee Corp. (Taipei, Taiwan)
Mar. 2017 - Feb. 2018
[Achievements]
- Generated 40% of the Taiwan branch's revenue through the official shop.
- Established the first Hamee concept shop in Taiwan.
- Coordinated directly with the Korea branch and set up direct contact.
[Job Scope]
- Reported directly to Japan HQ and the Korean COO.
- Managed the official store operations, including GTM planning, promotions, and product planning.
- Trained and supervised part-time staff.
Academic background
Korean Language Program (Intermediate), University of Seoul, 2017–2018
2017 - 2018
B.A. in Arabic Literature and Language, National Chengchi University (2011–2015)
2011 - 2015
Skill
- Programming: Python (Basic)
- Data Analysis: Power BI (Basic), Excel, Google Sheets
Language
- English: TOEIC 855
- Japanese: JLPT N1
- Korean: TOPIK Level 6
- Russian: Basic
Core competencies
Project Planning & Execution
Cross-functional Communication
Remote Team Coordination
B2B Market Development
Proposal & Documentation Management
Trilingual Communication (Mandarin, Japanese, English)
PMP (Project Management Professional) – In preparation (Exam planned 2025)
Sherry HSINYU SHIH
Results-driven bilingual project leader with cross-functional experience across business development, international sales, and cross-border project execution. Proven ability to lead distributed teams, coordinate with internal stakeholders, and deliver on strategic initiatives in the semiconductor, consumer electronics, and digital transformation domains.
Experience
Sales Representative/ Project Coordinator • Nissei Co., Ltd (Kumamoto, Japan)
Sep. 2024 - Present
In charge of semiconductor backend process equipment and RFID communication devices for clients in Kyushu, Japan, and Taiwan.
[Achievements]
- Successfully led a multi-party laser system project from initial contact to NDA signing, and drove forward MOU negotiations involving three international entities.
- Coordinated early-phase business discussions for a Japan-based joint venture with Taiwanese stakeholders, aligning objectives between 3 parties.
- Initiated market access for SOI wafers in Japan through partnership with Taiwanese company, supporting strategic entry into next-generation semiconductor applications.
- Played a core role in Nissei's strategic initiative to transition from hardware sales to total process solution provision in semiconductor bonding technologies, including laser, ultrasonic, and soldering systems.
- Represented the company at executive-level meetings and technical showcases, fostering visibility and trust with TSMC-related stakeholders and DX-focused Japanese enterprises.
[Job Scope]
Lead international semiconductor equipment projects involving vendors from Taiwan and clients in Japan.
Act as liaison between Japanese clients (e.g., Sony, Kyocera) and Taiwan-based vendors, facilitating bilingual communication and negotiation.
Represent company at cross-border exhibitions and technical meetings.
Regional Sales PM • MSI - Micro-Star International Co., Ltd (Taipei, Taiwan)
Mar. 2019 - Feb. 2024
Managed gaming product lines (chassis, liquid coolers, power supplies, and chairs) for Australia, New Zealand, and Malaysia.
[Achievements]
- Achieved GPM growth in ANZ from <1% to 10% within 2 years through product positioning and bundling campaigns.
- Launched 'Powered by MSI' (PBM) concept in 2020, boosting brand awareness in Australia and New Zealand.
[Job Scope]
Managed a remote sales team of 10 (3 in ANZ, 7 in Malaysia), setting KPIs and guiding project goals.
Acted as key contact for all distributor coordination and quarterly business review cycles.
Launched strategic channel and marketing projects focused on e-commerce and product localization.
Business development specialist • Hamee Corp. (Seoul, Korea)
Mar. 2018 - Feb. 2019
[Achievements]
- Led Asian market expansion and contributed to product planning at the Taiwan branch.
- Collaborated with APBS, a Taiwanese phone case brand, on a joint project.
- Expanded customer base, including the Philippines, Indonesia, Thailand, and Australia.
- Represented the company at the 2018 Hong Kong Electronics Fair, generating over 5 B2B leads.
Led launch of Hamee Taiwan’s first brick-and-mortar concept store.
Managed 2 in-store staff, handled product display, sales analysis, and marketing collaboration.
[Job scope]
- Developed emerging markets to achieve sales growth.
- Served as a liaison between the Taiwan and Korean branches, and supported product development in the supply chain.
- Assisted the overseas sales department with outbound operations.
Secretary and shop manager • Hamee Corp. (Taipei, Taiwan)
Mar. 2017 - Feb. 2018
[Achievements]
- Generated 40% of the Taiwan branch's revenue through the official shop.
- Established the first Hamee concept shop in Taiwan.
- Coordinated directly with the Korea branch and set up direct contact.
[Job Scope]
- Reported directly to Japan HQ and the Korean COO.
- Managed the official store operations, including GTM planning, promotions, and product planning.
- Trained and supervised part-time staff.
Academic background
Korean Language Program (Intermediate), University of Seoul, 2017–2018
2017 - 2018
B.A. in Arabic Literature and Language, National Chengchi University (2011–2015)
2011 - 2015
Skill
- Programming: Python (Basic)
- Data Analysis: Power BI (Basic), Excel, Google Sheets
Language
- English: TOEIC 855
- Japanese: JLPT N1
- Korean: TOPIK Level 6
- Russian: Basic
Core competencies
Project Planning & Execution
Cross-functional Communication
Remote Team Coordination
B2B Market Development
Proposal & Documentation Management
Trilingual Communication (Mandarin, Japanese, English)
PMP (Project Management Professional) – In preparation (Exam planned 2025)