2023 I owned the design for cross-platform B2B and B2C SaaS products, creating cohesive and intuitive user experiences across web and mobile platforms. Led the end-to-end redesign of the My FamilyMart app in a fast-paced agile environment, increasing user engagement by 25% through user research, prototyping, and usability testing. Delivered UX artefacts, including user flows, wireframes, prototypes, and design specifications, ensuring alignment with business and user goals. Streamlined e-commerce platform UI, enhancing visual hierarchy and accessibility, contributing to over six million app downloads. Developed and maintained design systems to ensure consistency
Full-time / Interested in working remotely
Loughborough University・
User Experience Design