Joint promotion: Arranged joint promotions with companies from different industries to increase brand awareness. LUXASIA, TAIWAN BRANCH , TAIWAN BRANCH, MARKETING ASSISTANT, 2022/3– 2022/12 Responsible for cosmetic brand BY TERRY and niche fragrance GOUTAL PARIS 。Led planning and execution of all brand marketing activities, including PR, social media, media buy, EDM, monthly e-commerce, and counter plans. 。Public relations: Managed press releases, maintained media relationships, media ad exchanges, and KOL seeding (unpaid). 。Digital-related activities: Created and maintained brand social media platforms (e.g., Facebook and Instagram), and executed media buy plans
Full-time / Interested in working remotely
University of Massachusetts-Dartmouth ・
Marketing