Steffie Mayrelin
I am passionate about developing scalable acquisition strategies through Digital Marketing. My professional experience include managing a team of writers and publishers to achieve SEO goals. I also have experience in social media marketing, performance marketing, and email marketing. Thrives in fast-paced environments that provide consistent challenges and opportunities for growth.
Taoyuan, Taiwan
[email protected]
Work Experience
Content Marketing Specialist | CakeResume | Jul 2021 ~ Pres.
- Hire and manage a team of 10+ freelance SEO writers & publishers to achieve project goals (60+ articles/quarter). View what I've been working on for CakeResume's blog.
- Develop content strategies resulting in a 400% increase in daily organic search clicks and 600% increase in daily registered users within 4 months.
- Plan EDM and lifecycle emails to drive more micro conversions.
- Plan and optimize Google Ads by utilizing tools and techniques.
- Creating different types of content such as articles, infographics, and videos.
Student Ambassador| CYCU | Apr 2020 ~ Pres.
- Selected as one of eleven Student Ambassadors of CYCU.
- Master of Ceremony, CYCU x Czech Economic and Cultural Office (Science and Research)
- Master of Ceremony, MOU CYCU x University of Hargeisa
- Reception of Guests, CYCU Global Partner University Expo and Forum
Education
Chung Yuan Christian University, Bachelor of Business Administration (BBA), 2018 ~ 2022
Organizations:
- Executive Secretary, International Student Association, 2020-2021
- Head of General Affairs Division, International Student Association, 2019-2020
- Treasurer, Indonesian Student Association (CYISA), 2019-2020
Awards & Honors:
- 中原大學全人榮譽獎 Holistic Honorary Award, 2020
- 書卷獎 Presidential Award, 2018-2022
- CYCU International Student Scholarship, 2018-2022
Skills
Software/Tools
- Microsoft Office (Word, Excel, Power point)
- Google Analytics
- Google Search Console
- Ahrefs
- Canva
- OneSignal
- Mixpanel
- Adobe Premiere Pro
Industry Knowledge
- Search Engine Optimization (SEO)
- Project Management
- Content Strategy
- Content Writing
- Copywriting
- Email Marketing
- Performance Marketing
- Social Media Marketing
- User Experience Optimization
Language
- Indonesian (Native)
- English (IELTS 7.5)
- Chinese (Fluent)
Certifications
- Google Analytics for Beginners
- The Ultimate MySQL Bootcamp (Udemy)
#LombaCV2023