TRẦN THANH THANH

CRO B2C VN Market

Gohub

March 2024 ~ Bây giờ・6 tháng | Thành phố Hồ Chí Minh, Việt Nam

• Owning all the CLM related operations, including End-to-End experimentation to improve buyer conversion, and optimized user incentive mechanisms to ensure the new buyer growth and reacquisition targets
• Short and long-term strategic planning to deliver user growth strategies, including data analyzing, budgeting, implementing and evaluating campaigns, programs, promotions to both internal and external stakeholders
• Collaborating with cross-functional team on ad hoc projects and market research to identify users’ behaviors and insights for business growth
• Developing and writing weekly reports for tracking KPI, identifying opportunities to improve revenue performance

Growth Hacker

GSSP

September 2023 ~ May 2024・9 tháng | Thành phố Hồ Chí Minh, Việt Nam

• Increasing traffic and improving conversion rate through examining user journey, developing more touchpoints/new traffic sources (facebook ads), and A/B testing different communications approaches that have raised monthly traffic
• Creating proposals to sell growth solutions (product management and marketing) to acquire clients for the company
• Assist in market research and automating marketing initiatives which brings uplift to both new and retained users as well as reduces the workload of related teams

Social Media Coordinator

Hoa Hoc Tro Magazine

January 2023 ~ September 2023・9 tháng | Thành phố Hồ Chí Minh, Việt Nam

• Conducted analyses and research on market competitiveness for formulate a comprehensive growth strategy
• Implement strategies to produce daily videos that help increase user engagement and followers
• Managed and establish partnerships with a wide network 20+ KOLs, KOCs aligning with PR objectives

Marketing Coordinator

Yeah1 eDigital

June 2021 ~ February 2022・9 tháng | Thành phố Hồ Chí Minh, Việt Nam

• Led a team of five individuals in the development and growth of an online community specifically designed to support affiliate marketing initiatives
• Overseeing the strategic planning, implementation, and management of various content engagement activities aimed at enhancing affiliate marketing efforts
• Worked closely with teams to strategize, execute, and optimize e-commerce affiliate marketing campaigns

ĐH KHXH&NV - University of Social Sciences and Humanities (USSH, VNUHCM)

BA Multimedia • 2019 - 2023

GPA: 3.5/4.0

● Prize for Student of 5 merits.

● University scholarship for excellent student

● Teaching assistant of the Project Management course