Timmy Chiang
(+886)-978-549-291 | [email protected] | www.linkedin.com/in/yutingchiang2003
Education
National Taiwan University
Taipei, Taiwan Sep.2022-Present
Bachelor of Business Administration, Biological Industry Communication and Development - Double major in Library and Information Science, Leadership Program
- Cumulative GPA：4/4.3
Professional Experience
iRent, Campus Ambassador, Taipei, Taiwan, May.2024 - Present
- Conducted regular market research for iRent targeting students to understand their car rental habits and needs
- Planned physical marketing events on campus and created marketing content on social media such as posts and short videos
- Each post received over 1,500-2,000 impressions, and each short video garnered over 5,000 views
Carat, Media Planning PT Assistant, Taipei, Taiwan, July.2024 - Aug.2024
- Used ad monitoring softwares to collect ad performance data and compile it into weekly and monthly reports
- Analyzed competitors' ad performance data and visualize the numbers to assist clients in planning their advertising strategies
Extra Curriculum
NCCU Business Analysis CLUB, Project Member, Taipei, Taiwan, Feb.2022 - Jun.2022
- Learned Excel, SQL, and problem-solving methods to develop data analysis skills and management consulting thinking
- Participated in internal data analysis and sales strategy proposal competition, responsible for analyzing sales data and brainstorming strategies for clients
- Discovered a significant positive correlation between seasonal product tags and sales volume, leading to the development of product planning and sales schedules based on seasonal trends, and achieved second place in this competition
NCCU Makers in College - Entrepreneurial Action Project, Project Member, Taipei, Taiwan, Feb.2022 - Jun.2022
The objective is to increase the visitation rate of the Zhinangong Hiking Trail among NCCU students, and I am responsible for market research, data analysis, and strategy development
- Used hypothesis thinking to identify the owner’s pain points. Collected information through surveys, and validated the hypotheses of "low awareness" and "low intention to visit" through qualitative and quantitative analysis
- Conducted logical analysis of the target audience using market research results to understand their views on the trail and their lifestyle habits
- Planned a thematic activity that combined the owner’s strengths with surrounding tourist resources and implemented online marketing with KOLs, achieving first place in this project competition
5th NKDA - REN Underwear Japanese Market Entry Marketing Project, Project Member, Taipei, Taiwan, Sep.2023 - Dec.2023
Responsibilities included market competition analysis, consumer research, and Persona development, as well as proposal ideation and cost-effectiveness evaluation
- Through competition analysis, I discovered that REN has advantages in offering a wide range of wire-free bras, excellent online sales services, and affordable pricing. Combining this with research on the social roles of Japanese women, I identified the target audience as budget-conscious office workers who value quality of life and are independent
- To align with the brand's philosophy and address the needs of the target audience, we planned to collaborate with the solo travel platform NomadHer to launch a female empowerment travel itinerary. During the trip, REN’s products were distributed for participants to experience
Leadership Experience
CNSH Student Association, President, Miaoli, Taiwan, Sep.2019 - Jun.2020
- Planned and coordinated various school-wide events, representing students in school affairs to advocate for their rights.
- Led a team of over 30 members to successfully organize 3 intercollegiate events, with the highest attendance reaching over 800 participants.
- Analyzed student habits and preferences to develop campus products that attracted student purchases, improving the long-term financial issues of the student association.
- Achieved a surplus of approximately 180,000 NTD at the end of the term.
Skills and Interests
Language: Chinese: Native, English: Proficient
Computer Skills: Familiar with Python, R; proficient in Microsoft Office Suite
Other Skills: Strategy Development, Project Management, Data Analysis, Marketing
Interests: Volleyball|Texas hold'em|Bridge|Travel|Camping
