1. Revamped new user sign up flow, increased sign up conversion rate by 10% 2. Integrated Passkey verification on login page, decreased SMS verification volume by 52% 3. Planned & developed Crypto WODL game, gained 4.6M UV in 6 months, 7-day retention is 90%, higher than whole Binance.com’s 80% 4. Designed & developed Campaign Admin tools for internal operators to manage marketing campaigns 5. Led Reward Center & Task Center integration with different BU to stimulate users to trade 6. Planned & developed Binance OAuth application management platform, optimized UX for 3rd party developers and eliminated internal management effort compliantly

1. Planned & developed Video Editing app feature & product position, increased product usage by 442%, revenue by 129% 2. Led Photo Editing app product used by 4 million active users, collaborating with engineering, design, sales & marketing team, increased total subscription by 37% 3. Designed Photo Editing app AI image feature to grew 26% revenue, reduced cancellation by 10% 4. Conducted & managed product data insight project, built up event tracking and analyzing system, and defined success metrics to measure product performance 5. Analyzed Photo/Video editing app market trend, and competitors’ design benchmark, used quantitative and qualitative data to drive decision

1. Led & developed 4K Home Projector projects to achieve worldwide sales hit rate by 132%, increased Amazon US 4K market revenue by 178% YoY, boosted profitability growth by 71% YoY 2. Led IoT Smart Home Projector NPI project, collaborating with cross-functional team & OEM/ODM partners 3. Calculated project ROI, by analyzing forecast, pricing strategy, and cost structure with managers of Supply Chain, Business, & Procurement 4. Planned B2B/B2C Projector product strategy in each market segment 5. Developed product specification and value proposition for target user 6. Analyzed B2B/B2C Projector market trend, competitors dynamic and market opportunity 7. Conceived product marketing & communication strategy with marketing team

1. Developed Taiwan’s first social impact measurement database 2. Analyzed the social enterprise incubators industry around the world 3. Analyzed Taiwan social entrepreneurs profile 4. Researched and analyze practical cases about social issue such as aging society, education, environment, vulnerable employment, food & agriculture, and community living 5. Communicated findings to Taiwan social entrepreneurs about social impact measurement strategy 6. Supported iLab press conference 7. Authored article of social accounting and social return on investment (http://bit.ly/2pfHo4x)

1. Formulated product marketing strategy by implementing marketing research and user interview 2. Analyzed global and local competitors in Smart Home and headphone amplifier industry 3. Design new product landing page 4. Conceived as the copywriter for the new product (https://goo.gl/PKNxVt) 5. Planned and executed brand marketing strategy, and filmed brand image video (http://bit.ly/2pZwQWx) 6. Planned and exhibited in “Meet Taipei” Exhibition

1. Authored strategically analyze on technology industry, and my article reached 2.5x more than average posts (“How Blockbuster Failed”: http://bit.ly/2qVcLOa; “The Transformation of Fuji Film”: http://bit.ly/2pfDp88) 2. Tracked and improved social marketing and newsletter marketing result 3. Delivered “Key Points” newsletter to paid users: collect and curate technology industry and markets information 4. Operated new product “Transformation Column”, and control the production process 5. Arranged and execute member conference, recruiting campaign in NCCU