Avatar of 廖余愷.

廖余愷

Strategy Consultant
Yukai Liao is a Service Designer/Design Researcher/Strategist, had experiences of leading or working with people from different cultural/professional backgrounds. He devoted himself to deliver strategic planning through research. In his previous careers, he helped Walmart to optimize different types of internal operations, made business strategies for a global financial institute, and designed a new service for a global training institute. He keeps learning new knowledge through every kinds of medias and applies it to daily life or work (e.g. AI-driven applications), and opens to any kind of field and challenges.
Logo of Rytass Co., Ltd..
Rytass Co., Ltd.
Savannah College Art and Design
台北市, 台灣

Skills

Design Thinking
Design Research
Service Design
Business Model Canvas
holistic approach
Stakeholder Analysis
Interviewing Skills
Presentation & communication skills
service blueprint
Ecosystem
Strategy Planning

Languages

Chinese
Native or Bilingual
English
Professional
Japanese
Intermediate

Work experiences

Logo of Rytass Co., Ltd..

Strategy Consultant

Rytass Co., Ltd.
Full-time

Dec 2024 ~ Present
Taipei City, Taiwan
At Rytass, a consulting firm specializing in IT solutions, I worked as a Strategy Consultant responsible for driving research, business development, and cross-functional communication. My role required a strong understanding of IT systems—from infrastructure to deployment—and the ability to align business objectives with technical solutions. Key responsibilities included: Client Research & Analysis: Conducted comprehensive client research, including desk research, competitor analysis, stakeholder interviews, and business model canvas mapping, to uncover core values, pain points, and strategic opportunities. Digital Strategy Planning: Developed tailored digital strategies based on research insights to support clients in achieving business goals, enhancing operational efficiency, and driving innovation. Cross-functional Communication: Acted as a liaison between internal teams—project managers, engineers, and designers—and external stakeholders to ensure seamless execution of strategies and maintain alignment throughout the project lifecycle.

Senior User Experience Researcher

AJA大予創意設計股份有限公司
Full-time

Dec 2021 ~ Aug 2023
1 yr 9 mos
Taipei City, Taiwan
Works as a senior researcher in a top-rated design consultancy in Taiwan. In charge of executing research, leading the project teams, and business development. The most important projects are: 1. Lead and execute a research project and make strategic recommendations about expanding businesses in the Taiwan area for a foreign bank. The project includes desktop research, 21 competitive analysis, 3 stakeholder interviews, 23 in-depth interviews, 600 valid questionnaires, 21 prototyping, and the final strategic recommendations. The project was finally presented to the president of the Taiwan area and the director of CX from their HQ. 2. Lead and execute a research project and make strategic recommendations about the new services and the website’s performance for an international training institution. The project includes desktop research, GA analysis, Hotjar, 8 competitive analysis, 5 stakeholder interviews, 6 in-depth interviews, 5 focus group discussions, 1 prototype, and the final strategic recommendations. The project was presented to the board of directors and got a 30 out of 30 satisfaction feedback.

Design Researcher

Walmart

Jun 2019 ~ May 2021
2 yrs 0 mos
Bentonville, AR, USA
Worked as a design researcher/service designer in the UX team of the digital transformation department. In charge of executing research and project management. The major responsibilities are: 1. Evaluate existing internal digital tools or devices through quantitative methods(Diary study, CSAT, HaTS, SUS…etc), qualitative methods (in-depth, focus groups), and UX testing methods (heuristic evaluation, expert evaluation) 2. Advising optimization for internal operations by figuring out and defining the current problems, and making short-mid-long term suggestions. 3. Strategic recommendation for new services. Such as building imperial searching systems and the evaluation of company-wide remote working plans.

Freelance Service/UX Designer

Studio Achtzehn
Freelance

Jun 2011 ~ May 2019
8 yrs 0 mos
Kaohsiung City, Taiwan
A part-time job while in school(undergraduate and graduate). Which includes projects from industrial design to user studies. The most important project was: Worked with a dental clinic to do an overall analysis of their customers. Includes stakeholder interviews, field study, 1000+ surveys, in-depth interviews, service blueprinting, ecosystem mapping, encounter/user journey mapping, and recommendations including business model canvas developments. Also designed brand image and peripheral products as a plus to increase their brand value.

Service Design Intern

Charger/Changer Design Management

Jun 2016 ~ Aug 2016
3 mos
Managed social media for gym by using UX research, increased engagement by 891% reaches, 194% likes, and 111% interactions within only 1 week. Participated in design research for 3 institutions, including cultural society, cancer-treating center, and home security company.

Industrial Designer

Parmir Water System

Jul 2013 ~ May 2014
11 mos
Lead 5 people in the department of development, directly responsible to the owner of the company. Designed 5 new products, modified 48 products, 6 new sets of bathrooms, and developed new business models.

Educations

Savannah College Art and Design

Master of Fine Arts (MFA)
Service Design

2015 - 2019

National Cheng Kung University

Bachelor of Science (BS)
Industrial Design

2008 - 2012

Licenses & Certifications

Google Analytics Individual Qualification

Google

Credential ID: 147566963
Issued Apr 2023
Expires Apr 2024