Avatar of M Hamam Falah Amanullah.

M Hamam Falah Amanullah

Undergraduate Management Student at UT
Hi, I'm Hamam, a digital marketing analyst and a data enthusiast. I work at Cindrum, a blockchain gaming company in Indonesia. I have a passion for learning new technologies and trends, especially in the fields of Web 3.0, cryptocurrency, NFT, and metaverse. I currently pursuing last semester bachelor's degree in management from Universitas Terbuka. I enrolled many courses in data-related fields such as business analytics, business intelligence, and data visualization. I am currently enrolled in a Software-Data Engineering Course at Pacmann Academy, where I am sharpening my skills in SQL, Python, Linux, Containerization, etc. Before joining Cindrum, I worked in the FnB industry for almost five years as a barista and tearista. I gained valuable experience in communication, customer service, product knowledge, and store management. I am fluent in Indonesian and Javanese, and proficient in English and Sundanese. I enjoy reading, writing, traveling, and playing games in my spare time. I am always open to new opportunities and challenges in the digital marketing or data industry. If you want to connect with me or learn more about my work, please feel free to visit my LinkedIn page or contact me via email or phone.
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Eduqat
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PACMANN
Jakarta, Indonesia

Skills

Word
Excel
PowerPoint
Canva
Microsoft Office
ChatGPT
Claude AI
Midjourney AI

Languages

Indonesian
Native or Bilingual
English
Professional

Work experiences

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Technical Writer

Eduqat
Freelance

Aug 2023 ~ Jan 2024
6 mos
Singapore
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Digital Marketing Analyst

PT. METAVERSE INDO JAYA (CINDRUM)
Full-time

Jan 2023 ~ Sep 2023
9 mos
Jakarta, Indonesia
I am responsible for driving the development and execution of effective digital marketing strategies in the dynamic metaverse gaming industry. I leverage my expertise in market research, analytics, and content planning to enhance the company's online presence and engage with our target audience. By analyzing competitors, optimizing social media performance, and exploring cutting-edge AI tools, I ensure the development and execution of effective digital marketing strategies that resonate with our audience and drive engagement. Key responsibilities: - Conduct research and gather data on competitors, related games, and the Indonesian cryptocurrency market to support the development of effective digital marketing strategies. - Analyze engagement and performance metrics of competitors and our own social media platforms using tools such as SocialBlade, Inflact, and Metricool to identify opportunities for improvement. - Collaborate with team members to develop and execute content plans for social media platforms, including Instagram, Facebook, TikTok, and Twitter. - Draft and edit pitch decks and other marketing materials and provide insights and recommendations based on market research and analytics. - Manage and schedule social media posts using tools such as Meta Business Suite and Metricool. - Respond to comments or messages on social media platforms and Telegram groups. - Experiment with AI tools such as Poe.com and Perplexity's Co-pilot to generate content outlines and explore new ideas and opportunities for digital marketing.
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Research and Development

PT. METAVERSE INDO JAYA (CINDRUM)
Full-time

Aug 2022 ~ Jan 2023
6 mos
Jakarta, Indonesia
As an R&D Officer at CINDRUM, I played a key role in guiding the company's strategic direction in the metaverse gaming industry. My role involved conducting in-depth market and competitor research, creating persuasive pitch decks for stakeholders, and collaborating with the game development team to share valuable insights. Although I was not directly involved in game development, my research significantly influenced our game development strategies.
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Community Leader

PT. METAVERSE INDO JAYA (CINDRUM)
Full-time

Mar 2022 ~ Aug 2022
6 mos
· Moderated and managed communities across all relevant channels, especially on Telegram and Discord (and others as needed). · Monitored, analyzed, and reported on customer feedback and online reviews from social media platforms. · Researched and established a framework for collecting and using feedback from the community to improve our products and services. · Provided feedback and contributed to the overall roadmap based on insights from growth and marketing activities. · Coordinated with Marketing, Copywriting, Content Creation, and Social Media Officer teams to ensure brand consistency and quality. · Designed and executed social media and communication campaigns to align with marketing strategies and goals. · Continuously analyzed, tested, and optimized SNS platform growth methods and strategies based on data and best practices. · Stayed updated on the latest trends and developments in Web 3.0, Metaverse, NFT, Blockchain, and Cryptocurrency.
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Chat Support Officer

PT. METAVERSE INDO JAYA (CINDRUM)
Full-time

Nov 2021 ~ Mar 2022
5 mos
Jakarta, Indonesia
· Assist customer support chat via all available channels (ex., Facebook, WhatsApp, Instagram) · Addresses customer’s queries and resolves complaints · Responds to comments on social media accounts · Manages customer engagement programs · Stays abreast of product knowledge (Web 3.0, Cryptocurrency, Blockchain Technology, Metaverse)

Store Manager

PT. Gotcha Group Indonesia (Gotcha Fresh Tea)
Full-time

Feb 2021 ~ Nov 2021
10 mos
Jakarta, Indonesia
· Provide exceptional customer service; identify customer issues and complaints and professionally handle them. · Prepare every product following the Gotcha Fresh Tea drinks recipe and preparation techniques. · Accomplish daily quality control to meet Gotcha Fresh Tea's high-quality standards. · Perform daily opening/closing procedures under Gotcha Fresh Tea's standards. · Help with the preparation of drinks to facilitate the smooth and efficient operations of the store. · Coach and lead store performance to meet sales targets and main objectives · Assist the board of management with floor and inventory controls by monitoring reorder points and taking inventory counts. · Liaise with Operations Manager for brand promotion and marketing strategies

Tearista

PT. Gotcha Group Indonesia (Gotcha Fresh Tea)

Nov 2020 ~ Feb 2021
4 mos
Jakarta, Indonesia
· Provide timely, accurate, and friendly service while preparing the highest quality beverages for customers. · Make sure that personal hygiene is respected and all the areas in the restaurant are clean. · Discover Customer needs and appropriately suggest products to every customer to enhance service and meet goals sales. · Follows health, safety, and sanitation guidelines for all products. · To up-sell at all times and propose any special offer of the day/week.

Full-Time Barista

PT. Prime Restaurant Indonesia

Apr 2019 ~ Mar 2020
1 yr 0 mos
Kota Tangerang Selatan, Banten, Indonesia
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Part-Time Barista

Mcdonald's Indonesia

Dec 2018 ~ Mar 2019
4 mos
Kota Bogor, West Java, Indonesia

Warehouse Administrator Officer

The Ranch Cisarua - Taste of Bandung
Full-time

Apr 2017 ~ Nov 2018
1 yr 8 mos
Kota Bogor, West Java, Indonesia

Educations

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PACMANN

Non-Degree Program (e.g. Coursera certificate)
Software and Data Engineering

2023 - 2024
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Universitas Terbuka

Bachelor’s Degree
Management

2018 - 2024
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Binar Academy

Non-Degree Program (e.g. Coursera certificate)
Business Intelligence Analysis, Business Intelligence Engineering

2022 - 2022

PKBM Pratama Mandiri Cisarua

High School Diploma
Social Science

2017 - 2018

SMA Negeri 1 Ngunut

High School Diploma
Social Science

2016 - 2017

SMA Negeri 1 Pare

Social Science

2015 - 2016

MTs Negeri Model Pare

2012 - 2015

Licenses & Certifications

Talenthub: Riset Kata Kunci dan SEO

Kementerian Ketenagakerjaan Republik Indonesia

Credential ID: 13/3/TH/TC/V/2023
Issued May 2023
No expiration

Business Intelligence Analyst

Binar Academy

Credential ID: BIA220900037
Issued Nov 2022
No expiration

Belajar Dasar-Dasar DevOps

Dicoding Indonesia

Credential ID: 2VX3YWV1QPYQ
Issued Oct 2022
Expires Oct 2025

Business Analytics

University of Pennsylvania

Credential ID: P856ND2P353H
Issued Sep 2022
No expiration

Business Intelligence Engineer

Binar Academy

Credential ID: BIE220600008
Issued Aug 2022
No expiration

Analytics Engineering Bootcamp

Udemy

Credential ID: UC-91c9a699-3eed-44cf-93c7-9fb09e128972
Issued Aug 2022
No expiration

Belajar Dasar Visualisasi Data

Dicoding Indonesia

Credential ID: MRZMDE3YRZYQ
Issued Jul 2022
Expires Jul 2025

Seminar Nasional Pasar Modal

Otoritas Jasa Keuangan

Issued May 2016
No expiration