Avatar of Meilin LIU.

Meilin LIU

Business Marketing Manager
Marketing manager with 4 years of experience in Taiwan regional business, led 3 members to manage 10+ online & offline channels such as official shopping site, eCommerce platforms ( PChome / YAHOO / MOM.etc. ) , retail counters and B2C fairs. Strong abilities to integrate cross-channel users and increase retention rates.
Logo of DollBao International Co.,Ltd.
DollBao International Co.,Ltd
National Taipei University

Skills

illustrator
photoshop
e-commerce
powerpoint
word
premiere
Excel
Google Analytics
XMind
Digital Marketing
Business Strategy
Data analysis
Customer Lifecycle Management

Work experiences

Logo of DollBao International Co.,Ltd.

Channel Marketing Manager

DollBao International Co.,Ltd

Nov 2015 ~ Oct 2019
4 yrs 0 mos
• Set up and executed the marketing strategies, focused on the customer journey and promotion campaigns. • Coordinated with cross-function teams to implement 13+ new products’ go-to-market plans. • Cooperated with the digital marketing team to develop user’s lifecycle strategy to improve platform usage, engagement, retention.
Logo of Microsoft Taiwan.

Digital Marketing Assistant

Microsoft Taiwan

Jul 2014 ~ Jun 2015
1 yr 0 mos
• Managed Facebook page to help IT pros succeed with Microsoft tools and technologies, achieved 54% growth in Facebook reach by designing online campaigns, which also increased 212% growth in engagement. • Maintained Microsoft tech learning platform (Microsoft Learn) by creating promoted materials. • Assisted with 20 + technical seminars and the largest Microsoft tech conference (TechDays Taiwan) which gathers over 3,000+ IT pros and developers each year.

Educations

National Taipei University

Bachelor's Degree. Social Work Psychology

2011 - 2015