Avatar of Soham Samprit Senapati.

Soham Samprit Senapati

Facebook Ads Manager & UX Writer | Growth Hacker
Soham: Growth-Focused Facebook Ads Manager & UX Writer I'm a data-driven Facebook Ads Manager with a knack for crafting user-centric copy. I combine my passion for targeted advertising with UX writing expertise to help businesses achieve their marketing goals. I leverage Facebook Ads to reach the right audience, craft compelling ad copy, and deliver measurable results. What I Do Facebook Ads Management: I plan, create, and manage high-performing Facebook ad campaigns that drive traffic, leads, conversions, and sales. UX Writing: I craft clear, concise, and user-friendly copy for websites, apps, and landing pages that optimize the user experience and support your Facebook ad goals. Content Marketing: I develop engaging content that complements your Facebook ad campaigns and helps nurture leads. Social Media Marketing: I create compelling social media content to support your overall marketing strategy and amplify your Facebook ad efforts. Technical Writing: I translate complex information into easy-to-understand content for various audiences. Digital Marketing: I develop and execute data-driven digital marketing strategies, with Facebook Ads playing a central role in driving user acquisition and growth.
Logo of Airbnb.
Airbnb
Bangalore University
Bangalore, Karnataka, India

Featured Resume

Last updated on Apr 9th 2024

Skills

Facebook Ads
Facebook Ads Manager
Google Ads
Wordpress
SEO Optimization
SEO Copywriting
Digital Marketing
Campaign Budget Optimization
Audience Targeting
A/B Testing & Conversion Tracking
Ad Copywriting & Creative Development
Data Analysis & Reporting
Visual Design
Facebook Ads Metrics
Project Management
Communication & Collaboration

Languages

English
Professional
Hindi
Fluent
Oriya
Native or Bilingual

Work experiences

Logo of Airbnb.

Senior Facebook Ads Manager

Airbnb
Full-time

Aug 2023 ~ Feb 2024
7 mos
–Led high-impact Facebook Ads campaigns for Airbnb, driving user acquisition, engagement, and bookings. –Developed data-driven Facebook Ads strategies based on market research and competitor analysis. Built laser-focused target audiences using advanced options for maximum reach among relevant travelers. –Collaborated with creatives to produce engaging ad formats and copy that resonated with target audiences. –Managed Facebook Ads budgets meticulously, optimizing campaigns for maximum return on ad spend (ROAS) through A/B testing. –Generated insightful reports and recommendations based on campaign data analysis. –Stayed current with Facebook Ads trends, ensuring Airbnb's campaigns remained cutting-edge. –Fostered strong relationships across internal teams and mentored junior members, promoting data-driven marketing culture.

Facebook Ads Manager

Gumroad
Full-time

Jun 2022 ~ Aug 2023
1 yr 3 mos
-Developed and executed high-performing Facebook Ads campaigns for Gumroad.com, leveraging skills in audience targeting, campaign strategy, and data analysis. -Collaborated with creators and internal teams to craft compelling ad copy and creatives that resonated with target audiences and drove sales on the Gumroad platform. Ensured campaigns delivered maximum return on ad spend (ROAS) and met client goals through A/B testing and ongoing optimisation. -Maintained awareness of Facebook Ads best practices and industry trends to continuously improve campaign performance.
Logo of Schbang.

Creative Lead

Schbang
Full-time

Aug 2021 ~ Jun 2022
11 mos
Bengaluru, Karnataka, India
I leveraged my unique perspective as a strategic thinker, storyteller, and pop culture/social enthusiast to craft compelling narratives. As a wordsmith with a passion for consuming all types of content, I brought that same zeal to collaborating with teams to develop creative solutions and campaign strategies. I partnered with the business development team to propose data-driven, interactive ideas that won clients, and I stayed on top of industry trends to ensure our offerings were top-notch. Proactive ideation, client rapport building, and creative leadership were at the core of my approach.

Senior Multimedia Information Designer

LinkedIn
Full-time

May 2018 ~ May 2021
3 yrs 1 mo
Bengaluru, Karnataka, India
Led a team of five data analysts responsible for managing, assigning, and reviewing data for machine learning projects. Utilised data models, classifiers, and human labelling to generate comprehensive reports on project outcomes and performance. Designed user-friendly dashboards for internal AI teams at LinkedIn, providing clear visualisations and insights into data analysis.

Relationship Blogger | Editor

Boldsky.com

Mar 2017 ~ Aug 2017
6 mos
My responsibilities were: - Create new ideas and content - engage with readers - Edit freelance articles - bring more views to the website. I was one of the key contributors during my period of work. From an average of 2000 visitors to a monthly average of more than 3 million visitors, my articles ranked below the paid articles of health section in Google Analytics.

Educations

Bangalore University

Bachelor’s Degree
BCom with Finance and Financial Management Services

2014 - 2017

Stewart Science College

Other
Science - PCMB

2011 - 2013

Stewart School

Other
Science with Commercial Applications as optional

2001 - 2011