Shipper.com, a logistics aggregator company, is transforming the online seller ecosystem by consolidating product and order management along with warehousing and logistics, into a unified OCMS (Omnichannel Management Service) platform. Responsibilities: - Successfully executed the integration of complex warehouse and OCMS flows within a single SaaS platform, overcoming technical constraints and facilitated users in seamlessly connecting their respectivebmarketplaces with warehouses. - Spearheaded UX research to identify pain points and needs of marketplace sellers within the OCMS platform. - Nurtured design team creativity through collaborative idea sessions, documented designs comprehensively on Figma for clear communication, and drove an enhanced user experience by developing copy documents for UX writers. - Played a pivotal role in the Design System Team by crafting components that seamlessly synchronize design and development, catalyzing a more rapid and efficient design process.

AirAsia, a leading Malaysian low-cost airline, is diving into an ambitious venture—the development of the AirAsia Super App. I played a pivotal role in this initiative, starting at AirAsia Grocer and later handling flight post- booking experience, passenger check-in, and flight booking for agents. Key Contributions: - Headed a research initiative targeting the AirAsia Grocer homepage, aiming for a substantial boost in user conversions from an initial 15% to a significantly higher figure, enhancing overall engagement and results - Implemented efficient processes for flight rescheduling and cancellations, leading to a remarkable reduction in development costs. - Enhanced check-in flow, aligning it with the on-site airport check-in process to improve efficiency.

Bukalapak is a major Indonesian marketplace that primarily focuses on empowering small and medium-sized businesses to established brands. I made significant contributions across 3 teams: Seller Acquisition, Official Brand, and Seller transaction. Key Contributions: - Acquired offline 1,000 users per day to thrive in the online marketplace and empowered the acquisition team with an internal product. - Successfully launched Bukamart, an innovative in-app grocery platform, enriching the overall ecosystem. - Reduced post-transaction complaints by 50% by enhancing the user interface and implementing intuitive features for effortless transaction management and improved customer satisfaction. - Significantly reduce buyer refund waiting time by enhancing the seller's order feature.