Avatar of 李岳蓉.

李岳蓉

MSc in Marketing | Italian Interpreter
My journey is a testament to the belief that not every problem is a problem – challenges are often opportunities in disguise, serving as stepping stones towards success. Dear viewers, Picture a marketer who not only strategizes but also brings a global perspective sharp enough to cut through conventional noise. My name is Rita, and I am not just seeking a role; I am looking to create a seismic impact in the marketing landscape. My gap year was a strategic sabbatical where I honed a keen understanding of consumer behavior through the lens of diverse cultures, enabling me to curate marketing strategies as rich and varied as the human experience itself. Armed with an academic foundation and real-world savvy, I explored the influence of sensory marketing in the high-stakes arena of luxury fashion. My research on scent marketing isn't just innovative; it's revolutionizing the way we understand and capitalize on consumer impulses. I’m ready to bring a potent blend of passion, insight, and innovation to your esteemed company. Let's discuss how my unique approach and proven results can elevate your brand and drive unparalleled growth. Awaiting the opportunity to make a monumental contribution.
Logo of 台灣綜合研究院.
台灣綜合研究院
Logo of EMLYON Business School.
EMLYON Business School
台北市, 台灣

Skills

Word
PowerPoint
Excel
Communication
powerpoint
Canva
Google Drive
Microsoft Office
InDesign

Languages

English
Professional
Italian
Intermediate
Chinese
Native or Bilingual

Work experiences

Logo of 台灣綜合研究院.

高級助理研究員

台灣綜合研究院
Full-time

Jun 2024 ~ Present
- Conducted in-depth research and analysis on economic and industrial topics, preparing comprehensive reports and presentations. Skilled in collecting, organizing, and interpreting complex data sets to provide actionable insights. - Collaborated with government, assisting in the design and implementation of research methodologies and frameworks. Provided policy analysis and recommendations, staying updated with the latest industry trends and developments. - Supervised junior researchers and interns, ensuring the accuracy and reliability of data and research outputs. Participated in conferences and seminars to present findings and gather insights, contributing to the continuous improvement of research quality.
Logo of 小紅書美妝生活影音平台.

Project Intern

小紅書美妝生活影音平台

Jan 2024 ~ Apr 2024
4 mos
- Develop and Execute Marketing Plans: Formulate and implement strategies to enhance brand visibility and user engagement on the Xiaohongshu platform. - Content Creation: Produce engaging content, including text, images, and videos, tailored to the Xiaohongshu audience to foster interaction and communication. - Data Analysis and Campaign Evaluation: Track and analyze marketing data, evaluate the effectiveness of campaigns, and adjust strategies to optimize performance. - Event Coordination and Collaboration: Assist in organizing online and offline events, and work closely with Key Opinion Leaders (KOLs) and brand partners to ensure seamless communication and cooperation.

Project Intern

Chocolatier Läderach Suisse

Apr 2023 ~ Sep 2023
6 mos
Intern of Platform and Content Group (PCG) - Sustainable Corporate Image: Contributed to a project that replaced plastic packaging with wood, enhancing Läderach’s sustainable practices. - Content Creation: Assisted in developing engaging content for social media platforms, achieving a 15% increase in online engagement. - Market Research: Conducted market research to identify customer needs and preferences for packaging supplies. - Coordination and Production: Coordinated with external agencies for the production of marketing materials and professional items.
Logo of Durham University Business School.

Teaching Assistant

Durham University Business School

Oct 2022 ~ Mar 2023
6 mos
Teaching Assistant in Italian language Department - Developed and updated curriculum, materials and assessment plans aligned with learning outcomes - Taught and facilitated 5 courses and discussion sections for a total of 150 grad and undergraduate students

Gap year

Career Break

Jan 2021 ~ Dec 2022
2 yrs 0 mos
Città metropolitana di Roma Capitale, Lazio, Italy
Taking a gap year for culture immersion and gaining a global perspective played a crucial role in my decision to pursue a Master’s degree in marketing and ultimately secure a marketing position. The exposure to diverse cultures during my gap year enriched my understanding of consumer behavior, communication styles, and market trends on a global scale. This firsthand experience provided me with a unique perspective that I could apply to my marketing studies, allowing me to develop innovative strategies that resonate with a wide range of audiences. Additionally, the skill I acquired during my gap year, such as adaptability, cross-cultural communication, and empathy, have proven to be invaluable in building successful marketing campaigns and establishing strong relationships with customers from different backgrounds. Overall, my gap year experiences contributed significantly to my decision to study marketing and prepared me for a successful career in the field.

Educations

Logo of EMLYON Business School.

EMLYON Business School

Non-Degree Program (e.g. Coursera certificate)
Marketing/Marketing Management, General

2023 - 2023
Logo of Durham University Business School.

Durham University Business School

Master of Science (MS)
Marketing

2022 - 2023

Licenses & Certifications

Excel Fundamentals – Formulas for Finance

Corporate Finance Institute

Credential ID: 77914473
Issued Jul 2023
No expiration

Centro CILS

Università per Stranieri di Siena

Credential ID: 962982 ( Contact me if you need the paper certificate
Issued Mar 2020
No expiration