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<html><head></head><body><div class="row general general-profile-10"><div class="col-sm-12"><h1>劉依靈 LAU YI LING&nbsp;</h1>Email: <a href="mailto:iwas8old@gmail.com" rel="nofollow noopener" target="_blank">iwas8old@gmail.com</a>Phone number: +886-0909099286 Linkedin Profile: <a href="https://www.linkedin.com/in/vicky-lau-404104192/" rel="nofollow noopener" style="color: #555555;" target="_blank">Vicky Lau</a>A Malaysian working at an advertising agency for 5 years.&nbsp;As a small supervisor in the SEA market ad operations team and an experienced ad operator, I manage budgets, performance, and communication across channels.&nbsp;<div dir="auto">My goal for the next 1-2 years is to enhance my digital marketing skills by mastering data analytics and strategic campaign planning, ensuring both parties achieve maximum benefit while solving specific industry challenges.</div></div></div><div class="row heading heading-work-experience-10"><div class="col-sm-12"><h2 style="color: #333333;">Work Experience</h2><hr style="border-color: #333333;"></div></div><div class="row repeater repeater-work-experience-10"><div class="col-sm-12"><h3>Ad Optimization Assistant Director&nbsp; • &nbsp;Tagtoo</h3>Sept 2022 - Present &nbsp;| &nbsp;Taipei, Taiwan<ul><li>Monitored the team's campaign performance, ensured 95% budget efficiency and secured over TWD$ 85,000,000 in annual revenue.</li><li>Managed the team to achieve a 90% client retention rate, collaborating with the operations and sales teams to secure 720 annual cases for the company.</li><li>Handled over 30 advertising service quotations worth TWD$ 10,000,000 in 2024 H1, covering budgets, ad channels, and marketing strategies across industries like banking, real estate, booking apps, apparel, and cosmetics.</li><li>Trained over 6 colleagues in ad operations, increasing individual output from 0 to approximately TWD $2,000,000 per person.</li><li>Reduced routine time by 60% each month through workflow optimization and technical integration.</li><li>Good understanding of ad technology, proposed and assisted in developing the Ad Automation System optimization idea&nbsp;</li></ul></div></div><div class="row repeater repeater-work-experience-10 repeater-end"><div class="col-sm-12"><h3>Ad Optimization Manager&nbsp; • &nbsp;Tagtoo</h3>Jul 2019 - Sept 2022 &nbsp;| &nbsp;Taipei, Taiwan<ul><li>Managed approximately TWD$24,000,000 annually across various industries in the SEA and Taiwan markets, including gaming, comprehensive e-commerce, healthcare products, clothing, cosmetics, and music.</li><li>Proficient in Meta, Google, TikTok, and TTD ad channels, with basic familiarity with Twitter and LinkedIn advertising.</li><li>Managed a Malaysian TikTok Shop client with a budget of NTD$2,000,000, implementing a full-funnel ad strategy to drive overall revenue growth.</li><li>Managed a Malaysia e-commerce client and achieved 105% of the target with over MYR 1,000,000 in online sales during the 2024 New Year.</li><li>Managed app campaigns on the TikTok ad channel, achieving a CPI of less than 1 USD with a budget of around 1 million for at least 6 months.</li><li>Managed messaging conversation ads in the Vietnam market and reduced CPA by 3x by adjusting the ad strategy.</li><li>Managed an e-commerce client, achieving a 2x increase in the total ad budget by building trust and securing access to the Google Ads channel.</li><li>Managed live ads on the Facebook ad channel without guidance, achieving a 132% increase in budget while reducing CPM by 3%.</li><li>Optimized Google keyword ads for the music industry, reducing CPL costs by 50%.</li><li>Managed an e-commerce client, driving a 60% performance improvement by converting a 20%-30% profit loss into a 20%-30% gain.</li></ul></div></div><div class="row heading heading-education-7-1"><div class="col-sm-12"><h2>Advertising Award Achievements&nbsp;</h2><hr style="border-color: #333333;"></div></div><div class="row repeater repeater-education-7-1 repeater-end"><div class="col-sm-12 col-xs-12"><ul><li>Awarded<ul><li><a href="https://tagtoo.com/en/blog/en-meta-agency-first-award-2023" rel="nofollow noopener" target="_blank">2023 HKTW Meta Agency First Awards, Best Solution Partner: Full Funnel Solution</a></li></ul></li><li>&nbsp;Nominated<ul><li>2023 Google Premier Partner Awards, International Growth</li><li>2021 Google Premier Partner Awards,&nbsp;Lead Generation</li></ul></li></ul></div></div><div class="row general general-skills-7"><div class="col-sm-12"><h2>Skills</h2><hr style="border-color: #333333;"><ul><li>Ad strategy planning</li><li>Budget Management</li><li>Data Analytics</li><li>Problem-solving skill</li><li>Google Workshop</li></ul></div></div><div class="row general general-skills-8"><div class="col-sm-12"><h2 style="color: #333333;">Languages</h2><hr style="border-color: #333333;"><ul><li>Chinese - Native</li><li>English - Intermediate</li></ul></div></div></body></html>

劉依靈 LAU YI LING Email: iwas8old@gmail.com Phone number:Linkedin Profile: Vicky Lau A Malaysian working at an advertising agency for 5 years. As a s...

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Vicky Lau

劉依靈 LAU YI LING Email: iwas8old@gmail.com Phone number:Linkedin Profile: Vicky Lau A Malaysian working at an advertising agency for 5 years. As a small supervisor in the SEA market ad operations team and an experienced ad operator, I manage budgets, performance, and communication across channels. My goal for the next 1-2 years is to enhance my digital marketing skills by mastering data analytics and strategic campaign planning, ensuring both parties achieve maximum benefit while solving specific industry challenges. Work Experience Ad Optimization Assistant Director • Tagtoo SeptPresent | Taipei, Taiwan Monitored the team's campaign performance, e nsured 95% budget efficiency and secured over TWD$ 85,000,000 in annual revenue . Managed the team to achieve a 90% client retention rate , collaborating with the operations and sales teams to secure 720 annual cases for the company . Handled over 30 advertising service quotations worth TWD$ 10,000,000 in 2024 H1 , covering budgets, ad cha...

<h1>劉依靈 LAU YI LING&nbsp;</h1>Email: <a href="mailto:iwas8old@gmail.com" rel="noopener noreferrer" target="_blank">iwas8old@gmail.com</a>Phone number: +886-0909099286 Linkedin Profile: <a href="https://www.linkedin.com/in/vicky-lau-404104192/" rel="noopener noreferrer" style="color: #555555;" target="_blank">Vicky Lau</a>A Malaysian working at an advertising agency for 5 years.&nbsp;As a small supervisor in the SEA market ad operations team and an experienced ad operator, I manage budgets, performance, and communication across channels.&nbsp;<div data-message-author-role="assistant" data-message-id="09f6ab41-98e6-49a6-8baf-dd6cb2b6f9a0" dir="auto">My goal for the next 1-2 years is to enhance my digital marketing skills by mastering data analytics and strategic campaign planning, ensuring both parties achieve maximum benefit while solving specific industry challenges.</div>

<h2 style="color: #333333;">Work Experience</h2><hr style="border-color: #333333;" />

<h3>Ad Optimization Assistant Director&nbsp; &bull; &nbsp;Tagtoo</h3>Sept 2022 - Present &nbsp;| &nbsp;Taipei, Taiwan<ul><li>Monitored the team&#39;s campaign performance, ensured 95% budget efficiency and secured over TWD$ 85,000,000 in annual revenue.</li><li>Managed the team to achieve a 90% client retention rate, collaborating with the operations and sales teams to secure 720 annual cases for the company.</li><li>Handled over 30 advertising service quotations worth TWD$ 10,000,000 in 2024 H1, covering budgets, ad channels, and marketing strategies across industries like banking, real estate, booking apps, apparel, and cosmetics.</li><li>Trained over 6 colleagues in ad operations, increasing individual output from 0 to approximately TWD $2,000,000 per person.</li><li>Reduced routine time by 60% each month through workflow optimization and technical integration.</li><li>Good understanding of ad technology, proposed and assisted in developing the Ad Automation System optimization idea&nbsp;</li></ul>

<h3>Ad Optimization Manager&nbsp; &bull; &nbsp;Tagtoo</h3>Jul 2019 - Sept 2022 &nbsp;| &nbsp;Taipei, Taiwan<ul><li>Managed approximately TWD$24,000,000 annually across various industries in the SEA and Taiwan markets, including gaming, comprehensive e-commerce, healthcare products, clothing, cosmetics, and music.</li><li>Proficient in Meta, Google, TikTok, and TTD ad channels, with basic familiarity with Twitter and LinkedIn advertising.</li><li>Managed a Malaysian TikTok Shop client with a budget of NTD$2,000,000, implementing a full-funnel ad strategy to drive overall revenue growth.</li><li>Managed a Malaysia e-commerce client and achieved 105% of the target with over MYR 1,000,000 in online sales during the 2024 New Year.</li><li>Managed app campaigns on the TikTok ad channel, achieving a CPI of less than 1 USD with a budget of around 1 million for at least 6 months.</li><li>Managed messaging conversation ads in the Vietnam market and reduced CPA by 3x by adjusting the ad strategy.</li><li>Managed an e-commerce client, achieving a 2x increase in the total ad budget by building trust and securing access to the Google Ads channel.</li><li>Managed live ads on the Facebook ad channel without guidance, achieving a 132% increase in budget while reducing CPM by 3%.</li><li>Optimized Google keyword ads for the music industry, reducing CPL costs by 50%.</li><li>Managed an e-commerce client, driving a 60% performance improvement by converting a 20%-30% profit loss into a 20%-30% gain.</li></ul>

<h2>Advertising Award Achievements&nbsp;</h2><hr style="border-color: #333333;">

<ul><li>Awarded<ul><li><a href="https://tagtoo.com/en/blog/en-meta-agency-first-award-2023" rel="noopener noreferrer" target="_blank">2023 HKTW Meta Agency First Awards, Best Solution Partner: Full Funnel Solution</a></li></ul></li><li>&nbsp;Nominated<ul><li>2023 Google Premier Partner Awards, International Growth</li><li>2021 Google Premier Partner Awards,&nbsp;Lead Generation</li></ul></li></ul>

<h2>Skills</h2><hr style="border-color: #333333;"><ul><li>Ad strategy planning</li><li>Budget Management</li><li>Data Analytics</li><li>Problem-solving skill</li><li>Google Workshop</li></ul>

<h2 style="color: #333333;">Languages</h2><hr style="border-color: #333333;"><ul><li>Chinese - Native</li><li>English - Intermediate</li></ul>

劉依靈 LAU YI LING

Work Experience

Ad Optimization Assistant Director • Tagtoo

Ad Optimization Manager • Tagtoo

Advertising Award Achievements

Skills

Languages