Yenlin Lai
https://www.linkedin.com/in/charlie-lai79
Mandarin-Native|English-B1|Janpanese-B2
Chihlee University of Technology-Department of Financ Feb 2013 - Jan 2018
Within 5-6 years of Full- time experience.Across Sales and Marketing roles.Mainly focus on Trade Marketing and Sales Promotion in the retail industry .Futher more,Worked as MA in Hotel for 1 year.Expert in work effective and operation.Key achievement as below.
Key Achievement:
- Revamped the cleaning SOP, improving the hotel’s Booking.com rating by 0.2 points within 3 months.
- Led and trained a team of 5+ staff members from various countries.
- Led a cross-department remodeling project, resulting in 300% month-over-month growth.
- Customized PSI data visualization to provide insights aligned with Sales strategy, boosting performance.
- Established the official LINE BOT as a customer service assistant, enhancing the customer experience.
- Delivered public speeches on new product semi and business development semi for enterprises.
Work Experience
Marketing Specialist • RINNAI TAIWAN
May 2023 ~ May 2024
- Trade Marketing Strategy:Developed monthly promotions based on the 4P and market analysis of competitors. Utilized the PDCA cycle each month to continuously refine campaign strategies.
- Sales Promotion:Provided seasonal home appliances to dealers, adjusted pricing and policies, and boosted sales performance to the highest of the year in December 2023, achieving over 300% growth. Additionally, I launched a B2C campaign targeting immigrants in alignment with government policies, resulting in monthly sales of approximately 2 billion NTD during that period.
- Cross-Fuction Cooperation:Collaborated with cross-functional teams to ensure alignment and successful campaign outcomes.
Account Specialist • CASIO TAIWAN
Jun 2020 ~ Apr 2022
- Account Management & Business Development:Managed relationships with over 120 branches, addressing technical issues and customer complaints.Addressed technical issues,after-service problems,order issues, product knowledge,complaints and supply chain problems through regular phone calls, line messages, direct visits several pipeline to maintain 95% for stable relationship, 5% for new business development.
- Sales promotion&Cross-Department Cooperation:Led major projects, including a concept store renovation, achieving substantial sales growth.Executed the largest concept store renovation project in Taiwan, resulting in a 150%-200% monthly sales growth.
- Customers Experience Improvement:Providing data-driven business insight, market analysis,24/7 Customer bot service.Customized sales advise to parters one of key clients achieved 180% in 2022 Q1 vs 2021.
Manager Associate • Carta Hotel Kyoto Gion
Jul 2018 ~ Aug 2019
- Leadership: As a Manager Associate, I led a team of 8-10 part-time staff from different countries. I was responsible for training, managing, and encouraging them to reach the next level in performance and achieve team KPIs.
- Customer Relationship Management:Providing services to travelers worldwide, catering to 80% English speakers, 20% Chinese speakers, and 10% Japanese speakers. The primary services include attraction information, restaurant reservations, transportation bookings, and room service to ensure high customer satisfaction throughout their stay. The goal is to improve customer loyalty and leverage feedback to strengthen the brand.
