林昕穎 Yuki Lin
Senior Marketing Specialist
Taipei, 台灣
An energetic, highly motivated & diligent individual with over 4.5yrs+ of work experience in media agency. Expertise in integrated media strategy planning, ad optimization, content marketing & cross-industry collaboration. I'm a fast learner with excellent abilities at multitasking, cross-functional communication and collaboration.
0975-260-680
Work Experience
Senior Media Planner • 電通集團-凱絡媒體服務股份有限公司
August 2021 - August 2024
• Media Strategy Planning, Execution & Evaluation:
Provide comprehensive media solutions and executions to help clients achieve marketing goals
• Cross-Industry Cooperation, Execution & Evaluation:
KOL/KOC, Content Marketing, Editorial Projects, Online/Offline Cross-industry Cooperation, Word-of-Mouth Marketing
• Media Data Analysis, Monitoring & Optimization:
Ad channels include OTV, FB/IG, Banner, OTT, LINE, Keyword, Native Ads, CPAS
• CRM & Cross-Functional Collaboration:
Serve as the main docking window, provides deep comprehension of client’s demand, and cross-functional coordination with clients, internal teams and vendors
• Consumer Behavior Insights & Market Trends Analysis:
Leveraged media tools to provide profound data analysis and suggestions. Ex. Nielson Arianna, Clear Decisions, Opview...etc
Integrated Media Planner • Jadeit呈鈺顧問有限公司 (Taipei City, Taiwan)
February 2020 - May 2021
• Media Strategy Planning, Execution & Evaluation: Responsible for strategic planning and implementation, coordinated cross-department communication
• Ads operating, data analysis and optimization: Google Ads, Google Adwords, Google Display Network(GDN), Yahoo Native Ads
• Copywriting:
Copywriting for Google Ads, Native ads, social media posts, articles on word-of-mouth issues
• Customer Relationship Management (CRM) :
Account management, responsible for multi-party communication among clients, partners and internal teams
• Word of mouth marketing:
Responsible for monitoring online opinions, enhancing discussion heat, spreading/fermenting online messages and dealing with negative comments online
Procurement and Marketing Specialist • Pro Grade Leader Co., Ltd. (New Taipei City, Taiwan)
August 2019 - January 2020
Procurement Responsibilities
• Communicated and maintained partnerships with international clients
• Determine purchase decisions based on sales performance and inventory evaluation
• Responsible for the communication between clients, logistics and customs
• Managed freight shipment, prepared paper works for customs and shipping
• Delivery tracking and risk management
Marketing Responsibilities
• Social media management
• Bloggers/KOL marketing
• Paid media strategy planning
• Copywriting
• Video and photo shotting
• Designed/executed marketing strategies on e-commerce platforms
Education
The University of Queensland
Digital Media-Advertising
2016 - 2019
The Primacy Collegiate Academy (TPCA)
Field of study
2015 - 2016
Bourgade Catholic High School
Field of study
2014 - 2015
Skills
- Media Strategy Planning, Execution & Evaluation: Provide comprehensive media solutions and executions to help clients reach marketing goals
- Ads Effectiveness Measurement, Data Analysis & Optimization: Google Ads (OTV, GDN, Keywords)、OTT、Meta Ads (FB+IG, CPAS)、Banner、LINE LAP、Native Ads、Google Analytics(GA)、Google Trends
- Content Marketing & Cross-Industry Cooperation: KOL+KOC, Advertorial campaign, Online/Offline Cross-industry Cooperation, Word-of-Mouth Marketing
- CRM & Cross-Functional Collaboration: Serve as the main docking window, cross-functional coordination between clients, internal teams and vendors
Certificates
- IELTS：6.0 (British Council)
- TOEIC：Gold 870 (Educational Testing Service)
Google Ads Search Certification
Google Ads Display Certification
Google Ads Video Certification
Google Ads Shopping Certification
